10-15-2009, 02:40 AM | #1 |
"Assume a can opener..."
Posts: 755
Karma: 1942109
Join Date: Mar 2008
Location: Local Cluster
Device: iLiad v2, DR1000
|
Book Fair attendants polled
The Industry leaders, or at least those attending the Frankfurt Book Fair (or its online poll), have been kind enough to answer a number of questions in order to show us how on top of their game they are.
Some of the answers they give are pretty interesting, others are pretty scary. Summarizing, it seems safe to conclude that 1. they still mostly don't care, and 2. they don't think e-reading is the same as (or even comparable to) paper-reading. A selection: [my comments in blue]
In 2008, 27 per cent were of the opinion that digital would never overtake print - today that number is only 22 per cent. Sell, but at what price? The decisive question is which payment model will prevail in the digital world. The favourites from the list provided are clear. The ranking:
58 per cent of those polled also believe that Digital Rights Management (DRM) will still play a role in digital content in five years. The best way to make revenue off of digital content continues to be the e-book, which represents an already printed book with a price guideline. However, the industry is still completely divided about appropriate e-book pricing. All of the established models have their supporters, with no model claiming an overwhelming majority.The price for an e-book should be
The accompanying commentary and the tremendous range of opinions it represents demonstrates just how contested this question really is. It is still completely unclear whether or not E-Books will be used merely as a “second book” for a quick glimpse, or whether portions will, in fact, ultimately be sold as mobile content for a price many times higher than the printed work. [Ugh.] Also enlightening is the fact that only 35 per cent of those polled count themselves among e-book readers and only 22 per cent use e-readers. The majority of those polled, however, indicate that they never read e-books (65 per cent). [I guess they never heard the "know thine enemy" adage. This does make you wonder how serious they are, really.] Of the 840 industry experts who participated in the survey, 55 per cent are men and 45 per cent women. Last edited by zerospinboson; 10-15-2009 at 02:52 AM. |
Tags |
clueless, drm, frankfurt, industry, pricing |
|
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
Pocket Book at the London Book Fair 2010 | jonsbjons | News | 6 | 04-21-2010 08:19 AM |
Paris Book Fair | Xanthe | News | 0 | 03-31-2010 12:34 PM |
The Pocket Book will participate in London Book Fair 2010 | sir Henry | News | 2 | 03-12-2010 04:20 PM |
World E-Book Fair | toomanybooks | Deals and Resources (No Self-Promotion or Affiliate Links) | 10 | 07-23-2009 02:21 PM |
Frankfurt book fair predicts 2008 year of e-book | Liviu_5 | News | 13 | 06-14-2008 06:49 AM |