Register Guidelines E-Books Search Today's Posts Mark Forums Read

Go Back   MobileRead Forums > E-Book General > News

Notices

Reply
 
Thread Tools Search this Thread
Old 08-26-2010, 06:12 PM   #1
igorsk
Wizard
igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.
 
Posts: 3,442
Karma: 300001
Join Date: Sep 2006
Location: Belgium
Device: PRS-500/505/700, Kindle, Cybook Gen3, Words Gear
Post Russian e-reader market: Pocketbook #1, Sony #2

Of course, as all market research it has to be taken with a grain of salt, but still, some quite interesting claims here.

Russian market research company J'son & Partners Consulting estimates that 440,000 e-reader devices will be sold in Russian in 2010. They claim that in 2007 numbers were in thousands, in 2008 around 60,000, while in 2009, despite the global crisis, the market exploded to 250,000 units. In the first half of 2010 alone 180,000 devices were sold (85K in Q1 and 95K in Q2).
Small internet shops and specialized electronics shops account for more than half of the sales. However, in the last year some big consumer electronics chains started to show interest as well.
The market share by manufacturer is as follows:
1. 40% Pocketbook
2. 29% Sony
3. 12% Lbook
4. 9% ORSiO
5. 5% Explay (TXT.Book)
6. 5% Others

In June, the most popular models went for 8000 to 16500 RUR (approx $250 to $530). The company thinks that in 2011 the prices will fall significantly (to 6000-7000 RUR) due to increased competition between screen makers.

Via Compulenta

Very interesting numbers, especially considering the fact that Sony does not officially sell readers in Russia. Oh, and I liked the stats so I made a little pie chart
Attached Thumbnails
Click image for larger version

Name:	e-readers_in_russia.png
Views:	465
Size:	11.5 KB
ID:	57192  

Last edited by igorsk; 08-26-2010 at 06:23 PM. Reason: typo
igorsk is offline   Reply With Quote
Old 08-26-2010, 06:18 PM   #2
carld
Wizard
carld ought to be getting tired of karma fortunes by now.carld ought to be getting tired of karma fortunes by now.carld ought to be getting tired of karma fortunes by now.carld ought to be getting tired of karma fortunes by now.carld ought to be getting tired of karma fortunes by now.carld ought to be getting tired of karma fortunes by now.carld ought to be getting tired of karma fortunes by now.carld ought to be getting tired of karma fortunes by now.carld ought to be getting tired of karma fortunes by now.carld ought to be getting tired of karma fortunes by now.carld ought to be getting tired of karma fortunes by now.
 
Posts: 2,698
Karma: 4748723
Join Date: Dec 2007
Device: Kindle Paperwhite
It's going to be interesting to see what happens now that the Kindle supports Cyrillic script. I wonder if Amazon intends to move into that market in a big way?
carld is offline   Reply With Quote
Old 08-26-2010, 06:21 PM   #3
kjk
.
kjk ought to be getting tired of karma fortunes by now.kjk ought to be getting tired of karma fortunes by now.kjk ought to be getting tired of karma fortunes by now.kjk ought to be getting tired of karma fortunes by now.kjk ought to be getting tired of karma fortunes by now.kjk ought to be getting tired of karma fortunes by now.kjk ought to be getting tired of karma fortunes by now.kjk ought to be getting tired of karma fortunes by now.kjk ought to be getting tired of karma fortunes by now.kjk ought to be getting tired of karma fortunes by now.kjk ought to be getting tired of karma fortunes by now.
 
Posts: 3,408
Karma: 5647231
Join Date: Oct 2008
Device: never enough
Interesting..so if those numbers hold thru the year, Sony will have moved 250k eReaders in a market without official distribution or marketing?
kjk is offline   Reply With Quote
Old 08-26-2010, 06:29 PM   #4
Dulin's Books
Wizard
Dulin's Books ought to be getting tired of karma fortunes by now.Dulin's Books ought to be getting tired of karma fortunes by now.Dulin's Books ought to be getting tired of karma fortunes by now.Dulin's Books ought to be getting tired of karma fortunes by now.Dulin's Books ought to be getting tired of karma fortunes by now.Dulin's Books ought to be getting tired of karma fortunes by now.Dulin's Books ought to be getting tired of karma fortunes by now.Dulin's Books ought to be getting tired of karma fortunes by now.Dulin's Books ought to be getting tired of karma fortunes by now.Dulin's Books ought to be getting tired of karma fortunes by now.Dulin's Books ought to be getting tired of karma fortunes by now.
 
Posts: 2,806
Karma: 13500000
Join Date: Nov 2009
Location: Portland, OR
Device: Boox PB360 etc etc etc
Yeah the Sony numbers are because of the availability of free alternative Russian firmwares for the devices.
Dulin's Books is offline   Reply With Quote
Old 08-27-2010, 03:56 AM   #5
Geppetto
Addict
Geppetto will become famous soon enoughGeppetto will become famous soon enoughGeppetto will become famous soon enoughGeppetto will become famous soon enoughGeppetto will become famous soon enoughGeppetto will become famous soon enoughGeppetto will become famous soon enough
 
Posts: 232
Karma: 748
Join Date: Feb 2010
Device: Sony PRS600, Cybook, Hanvon N520, Sony PRS300, Onyx Boox, Kindle 3
Is this research reliable? I wonder why iRiver does not appear (I was told iRiver Story's selling very well in Russia).
Geppetto is offline   Reply With Quote
Old 08-27-2010, 05:08 AM   #6
igorsk
Wizard
igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.
 
Posts: 3,442
Karma: 300001
Join Date: Sep 2006
Location: Belgium
Device: PRS-500/505/700, Kindle, Cybook Gen3, Words Gear
iRiver appeared pretty recently, it probably did not make any noticeable impact in the first half of the year.
igorsk is offline   Reply With Quote
Old 08-27-2010, 07:03 AM   #7
Kumabjorn
Basculocolpic
Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.
 
Kumabjorn's Avatar
 
Posts: 4,356
Karma: 20181319
Join Date: Jul 2010
Location: Sweden
Device: Kindle 3 WiFi, Kindle 4SO, Kindle for Android, Sony PRS-350 and PRS-T1
Interesting.
I'm old enough to remember when even harvest numbers where national secrets.
Kumabjorn is offline   Reply With Quote
Old 08-27-2010, 07:19 AM   #8
Geppetto
Addict
Geppetto will become famous soon enoughGeppetto will become famous soon enoughGeppetto will become famous soon enoughGeppetto will become famous soon enoughGeppetto will become famous soon enoughGeppetto will become famous soon enoughGeppetto will become famous soon enough
 
Posts: 232
Karma: 748
Join Date: Feb 2010
Device: Sony PRS600, Cybook, Hanvon N520, Sony PRS300, Onyx Boox, Kindle 3
I talked with company's CEO that imports iRiver Story in Italy. It was spring 2010. He told me that iRiver Story sold 7000 units in Italy in December 2009 - February 2010 period, a good number, he said. Second only to Russia. He told me that Russia was the first iRiver Story market in the world, and Italy the second.

So if he told me the truth... if they were 7000 in Italy, how many in Russia? Well, let's fancy 10.000...
The research you quoted reports that 85.000 ereaders were sold in the first quarter in Russia.
So, if iRiver sold MORE than 7000 ereaders in Russia for sure in the first quarter (10.000? 15.000? I don't know) they should be at least in the Top 4 companies in Russia.

I think somebody's lying (and it's not me!).
Geppetto is offline   Reply With Quote
Old 08-27-2010, 09:07 PM   #9
oggelbe2007
Limited Warranty
oggelbe2007 will become famous soon enoughoggelbe2007 will become famous soon enoughoggelbe2007 will become famous soon enoughoggelbe2007 will become famous soon enoughoggelbe2007 will become famous soon enoughoggelbe2007 will become famous soon enough
 
oggelbe2007's Avatar
 
Posts: 89
Karma: 576
Join Date: Jul 2007
Location: North Georgia, USA
Device: A sweet PRS-500, DXG
Quote:
Originally Posted by Kumabjorn View Post
Interesting.
I'm old enough to remember when even harvest numbers where national secrets.
Wi-Fi alone would have caused the Soviet Politburo's collective head to explode!
oggelbe2007 is offline   Reply With Quote
Old 08-28-2010, 01:15 AM   #10
Kumabjorn
Basculocolpic
Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.Kumabjorn ought to be getting tired of karma fortunes by now.
 
Kumabjorn's Avatar
 
Posts: 4,356
Karma: 20181319
Join Date: Jul 2010
Location: Sweden
Device: Kindle 3 WiFi, Kindle 4SO, Kindle for Android, Sony PRS-350 and PRS-T1
Quote:
Originally Posted by oggelbe2007 View Post
Wi-Fi alone would have caused the Soviet Politburo's collective head to explode!
You saying that the Soviet Union didn't collapse because Reagan's Star Wars program, but the imminent approach of wireless porn?
Kumabjorn is offline   Reply With Quote
Old 08-28-2010, 08:07 AM   #11
Ravensknight
Serpent Rider
Ravensknight ought to be getting tired of karma fortunes by now.Ravensknight ought to be getting tired of karma fortunes by now.Ravensknight ought to be getting tired of karma fortunes by now.Ravensknight ought to be getting tired of karma fortunes by now.Ravensknight ought to be getting tired of karma fortunes by now.Ravensknight ought to be getting tired of karma fortunes by now.Ravensknight ought to be getting tired of karma fortunes by now.Ravensknight ought to be getting tired of karma fortunes by now.Ravensknight ought to be getting tired of karma fortunes by now.Ravensknight ought to be getting tired of karma fortunes by now.Ravensknight ought to be getting tired of karma fortunes by now.
 
Ravensknight's Avatar
 
Posts: 1,123
Karma: 10219804
Join Date: Jun 2009
Device: Sony 350; Nook STR; Oasis
Quote:
Originally Posted by Kumabjorn View Post
You saying that the Soviet Union didn't collapse because Reagan's Star Wars program...
[cue heavy breathing]
Gorbachev, I am, YOUR FATHER!!
Ravensknight is offline   Reply With Quote
Old 08-28-2010, 06:56 PM   #12
meromana
Zealot
meromana can tame squirrels without the assistance of a chair or a whip.meromana can tame squirrels without the assistance of a chair or a whip.meromana can tame squirrels without the assistance of a chair or a whip.meromana can tame squirrels without the assistance of a chair or a whip.meromana can tame squirrels without the assistance of a chair or a whip.meromana can tame squirrels without the assistance of a chair or a whip.meromana can tame squirrels without the assistance of a chair or a whip.meromana can tame squirrels without the assistance of a chair or a whip.meromana can tame squirrels without the assistance of a chair or a whip.meromana can tame squirrels without the assistance of a chair or a whip.meromana can tame squirrels without the assistance of a chair or a whip.
 
meromana's Avatar
 
Posts: 129
Karma: 11430
Join Date: Jun 2010
Location: NC, USA
Device: my laptop
Quote:
Originally Posted by Ravensknight View Post
[cue heavy breathing]
Gorbachev, I am, YOUR FATHER!!


Too funny! Karma-worthy.

Oh, and also an excellent marketing analysis, igorsk. You get some, too!

--Maria
meromana is offline   Reply With Quote
Old 08-28-2010, 11:03 PM   #13
oggelbe2007
Limited Warranty
oggelbe2007 will become famous soon enoughoggelbe2007 will become famous soon enoughoggelbe2007 will become famous soon enoughoggelbe2007 will become famous soon enoughoggelbe2007 will become famous soon enoughoggelbe2007 will become famous soon enough
 
oggelbe2007's Avatar
 
Posts: 89
Karma: 576
Join Date: Jul 2007
Location: North Georgia, USA
Device: A sweet PRS-500, DXG
Quote:
Originally Posted by Kumabjorn View Post
You saying that the Soviet Union didn't collapse because Reagan's Star Wars program, but the imminent approach of wireless porn?

Way too simplistic but the coming wave of internet porn may indeed have been one of the main causes for the demise of the USSR. Year after year they just kept falling too far behind the west. For some reason their political ideology wouldn't/couldn't find a way to adapt to the rapid pace of porn change in the west. Back in the late 70's - early 80's it was quite clear from recovered Soviet spy equipment that the Soviet ability to produce state-of-the-art high tech, used for the rapid delivery of wireless porn, was fading fast. And then came the Chernobyl Nuclear Power Plant disaster which shut down porn servers across in the entire Ukraine and large portions of the USSR. Their older T1's and analog modems were never able to recover the earlier network traffic levels. Sadly large libraries of priceless midget porn where lost in the chaos following the network collapse.

Last edited by oggelbe2007; 08-29-2010 at 09:46 PM.
oggelbe2007 is offline   Reply With Quote
Old 08-29-2010, 12:57 AM   #14
Viseguy
Just a kid from Bklyn
Viseguy has a spectacular aura aboutViseguy has a spectacular aura aboutViseguy has a spectacular aura aboutViseguy has a spectacular aura aboutViseguy has a spectacular aura aboutViseguy has a spectacular aura aboutViseguy has a spectacular aura aboutViseguy has a spectacular aura aboutViseguy has a spectacular aura aboutViseguy has a spectacular aura aboutViseguy has a spectacular aura about
 
Viseguy's Avatar
 
Posts: 135
Karma: 4448
Join Date: Aug 2010
Location: NYC
Device: Kindle 3 Wi-Fi; Samsung Galaxy Tab 7
Quote:
Originally Posted by Kumabjorn View Post
You saying that the Soviet Union didn't collapse because Reagan's Star Wars program, but the imminent approach of wireless porn?
The program was actually called Star Whores, but that part was top secret.
Viseguy is offline   Reply With Quote
Old 08-30-2010, 06:27 AM   #15
igorsk
Wizard
igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.igorsk ought to be getting tired of karma fortunes by now.
 
Posts: 3,442
Karma: 300001
Join Date: Sep 2006
Location: Belgium
Device: PRS-500/505/700, Kindle, Cybook Gen3, Words Gear
It seems the market shares quoted are for 2009. Here's another source.
Quote:
The crisis year of 2009 was a breakthrough for Pocketbook; it sold 142,000 devices in 2009, earning $37m, with around 60% of the devices sold in Russia and most of the rest in Ukraine. According to SmartMarketing, Pocketbook took 43% of the Russian market, with Sony coming in second with 24%. The success is expected to continue in 2010, with the company expecting to earn $150m.

Illustrating how fast this has all happened, despite last year's rocketing sales figures, only now is Pocketbook starting to build up a sales network - 85% of 2009 sales were made via the Internet. Meanwhile, Naumenko also got an e-book store up and running, where licensed files cost a fraction of hard copy.
Let's do some math.
60% of 142,000 is 85,200.
If 85,200 is 43% then 24% is 47,553.

So Sony sold around 50K units in Russia alone, and probably around the same figure in the rest of CIS.
igorsk is offline   Reply With Quote
Reply

Tags
market share, russia

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
A reader that I can read Russian on, WIFI isn't a must ronlut Which one should I buy? 11 07-28-2010 06:17 PM
Russian Short Story Contest, sponsored by PocketBook Yar-PocketBooker PocketBook 0 05-14-2010 01:26 PM
Russian dictionary for Pocketbook 301+ irbit PocketBook 9 03-29-2010 03:05 AM
best reader for Russian language bookbinder Which one should I buy? 11 04-24-2008 04:23 PM
Russian books (and menus) on the Reader? DrMoze Sony Reader 27 12-08-2007 10:24 PM


All times are GMT -4. The time now is 02:13 PM.


MobileRead.com is a privately owned, operated and funded community.