07-30-2009, 12:00 AM | #1 |
Geekette
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HarperCollins names e-book chief
Publisher HarperCollins has appointed its first e-book chief. The company has named Margot Schupf as editorial director, digital publishing for the Morrow/Avon/Eos group.
Via Crain's. |
07-30-2009, 01:43 AM | #2 |
ZCD BombShel
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It's about darned time!
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07-30-2009, 01:59 AM | #3 |
Has got to the black veil
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What a cool job.
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07-30-2009, 02:43 AM | #4 | |
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I hope it's a good sign that the publishers are going to start taking ebooks more seriously.
The cynic in me worries that this person's job is to work out new DRM partnerships and arrange exclusives with different ebook resellers. Quote:
Last edited by djgreedo; 07-30-2009 at 02:44 AM. Reason: forgot to paste in my quote from the article |
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07-30-2009, 09:41 AM | #5 |
Now what?
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"create new opportunities from the backlist"
Indeed - I hope to see more publishers finally marketing ENTIRE series and author runs - not just the last 2 books published, or the apparent random sampling. |
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07-30-2009, 11:45 AM | #6 |
Banned
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That would be great, also bundles, proper 'collections' of work that you can buy all at once. Ebooks are perfect for this kind of sale, and if you make it enough of a bargain, they'll fly off the digital shelves.
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07-30-2009, 08:39 PM | #7 | |
Astak Director, Bus. Devl
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Harper Collins very women oriented!
Quote:
Over the last year, Astak has had many talks with Haroer Collins and found we were always dealing with a woman... which was a pleasure. I am not surprised at all that their new eBook Chief is a woman. I think it is great!! |
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