Sony Enters the War! Touch Edition for $199

BenLee · 06-22-2010, 10:38 PM

According to this site, Sony cut their Sony Reader Touch to just $199 and nobody even noticed, yet BN and Amazon do it and the blogs are on fire. Good read...

http://ireaderreview.com/2010/06/22/...in-the-forest/

Amazon and BN have stolen the spotlight despite Sony doing the same. Even Borders probably gets more attention with their announcing they will add a free $20 gift card to all Kobo purchases

http://www.slashgear.com/borders-doe...stead-2291049/

Astounding.

Edit: Apparently I've fallen into the same trap of keeping up with Amazon and BN. This is old news. Oops!

AnemicOak · 06-22-2010, 10:40 PM

The Touch has been $199 for quite some time (and the Pocket $169 with a lot of places selling it for $149). It got a fair amount of posts here on MR.

fjtorres · 06-22-2010, 11:31 PM

Quote:

Originally Posted by BenLee

Edit: Apparently I've fallen into the same trap of keeping up with Amazon and BN. This is old news. Oops!

Just edit the title to reflect the Kobo gift card.
*That* is news.

(Haven't been to Best Buy in a while, have you?)

BenLee · 06-23-2010, 09:46 AM

Haha, done. Thanks fjtorres.

I went to Best Buy last week, but to look at the laptops and iPad

switchman2210 · 06-23-2010, 01:56 PM

Quote:

Originally Posted by BenLee

According to this site, Sony cut their Sony Reader Touch to just $199 and nobody even noticed, yet BN and Amazon do it and the blogs are on fire.

Astounding.

But the way I understood the Sony price change was a sale, not a price drop. After the sell, they were free to resume selling the device for $299USD. What Amazon and B&N has done is reduce the price of their device.

When Sony introduces the replacement for the Touch I would have expected them to introduce it with a $299 USD MSRP price. What Amazon and B&N have done is reset the bar for a 6 inch device. I do not believe Sony can introduce their new 6 inch reader for more than $259 MSRP. This should give retailers the latitude to sell it in the $239-249 range. I believe they can charge and get a premium for their hardware, but not 1/3 the price.

There are people that will pay more for the Sony device. I am one. I will not buy a Kindle due to the lock in. I tried a Nook at the store and did not like it. For better or worse, epub, even with DRM, is the most open format for an eBook.

gintzj · 06-23-2010, 05:49 PM

Quote:

Originally Posted by BenLee

Haha, done. Thanks fjtorres.

I went to Best Buy last week, but to look at the laptops and iPad

Best Buy has the Sony Touch for 199.00 this past weekend

dorino · 06-23-2010, 06:01 PM

Sony lowering the touch's cost permanently, as opposed to a sale, is what I feel kick-started this price war. It's old news, but probably relevant.

LDBoblo · 06-23-2010, 06:47 PM

Only $150 more to go...

Easypain1 · 07-12-2010, 04:12 AM

Best is Sony Touch

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reader22 · 07-12-2010, 04:24 PM

The touch is still £229 over here. I was thinking of getting a 505 but I can only find that in one shop for £180. It's marvellous living in rip-off Britain. Maybe I should venture onto fleabay.

SensualPoet · 07-12-2010, 06:43 PM

Geez! And I thought Can$229 was outrageous ... considering it's $169 in the US and the Canadian / US dollar are "close" to par. With a 6" e-ink reader from Kobo at an actual bookstore (and Wal-mart) locally for $149, I am not sure what Sony Canada's game plan is. A Sony bookstore which is inferior to kobobooks and Amazon, and priced significantly higher than Kobo and Kindle ... it is hard to understand where they plan to go in the Canadian market, if anywhere.

06-22-2010, 10:38 PM	#1
BenLee eReader Junkie Posts: 304 Karma: 1220 Join Date: Jun 2010 Location: New York City, NY Device: Kindle + Sony	Borders Enters the War! Eh...$20 Gift Card? According to this site, Sony cut their Sony Reader Touch to just $199 and nobody even noticed, yet BN and Amazon do it and the blogs are on fire. Good read... http://ireaderreview.com/2010/06/22/...in-the-forest/ Amazon and BN have stolen the spotlight despite Sony doing the same. Even Borders probably gets more attention with their announcing they will add a free $20 gift card to all Kobo purchases http://www.slashgear.com/borders-doe...stead-2291049/ Astounding. Edit: Apparently I've fallen into the same trap of keeping up with Amazon and BN. This is old news. Oops! Last edited by BenLee; 06-23-2010 at 09:45 AM. Reason: old news

06-22-2010, 10:40 PM	#2
AnemicOak Bookaholic Posts: 14,391 Karma: 54969924 Join Date: Oct 2007 Location: Minnesota Device: iPad Mini 4, AuraHD, iPhone XR +	The Touch has been $199 for quite some time (and the Pocket $169 with a lot of places selling it for $149). It got a fair amount of posts here on MR. Last edited by AnemicOak; 06-22-2010 at 10:45 PM.

07-12-2010, 04:12 AM	#9
Easypain1 Junior Member Posts: 2 Karma: 10 Join Date: Jul 2010 Device: none	Best is Sony Touch ___________ Generic Ativan buy klonopin Last edited by Easypain1; 01-05-2011 at 05:47 AM.

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06-23-2010, 09:46 AM	#4
BenLee eReader Junkie Posts: 304 Karma: 1220 Join Date: Jun 2010 Location: New York City, NY Device: Kindle + Sony	Haha, done. Thanks fjtorres. I went to Best Buy last week, but to look at the laptops and iPad

06-23-2010, 06:01 PM	#7
dorino I'm odd. Take note. Posts: 325 Karma: 779 Join Date: Jun 2010 Location: Montana Device: deceased PRS-600, Nook STR	Sony lowering the touch's cost permanently, as opposed to a sale, is what I feel kick-started this price war. It's old news, but probably relevant.

06-23-2010, 06:47 PM	#8
LDBoblo Wizard Posts: 1,385 Karma: 16056 Join Date: Jun 2009 Location: Asia Device: Kindle 3 WiFi, Sony PRS-505	Only $150 more to go...

07-12-2010, 04:24 PM	#10
reader22 Enthusiast Posts: 27 Karma: 145086 Join Date: Aug 2009 Device: none	The touch is still £229 over here. I was thinking of getting a 505 but I can only find that in one shop for £180. It's marvellous living in rip-off Britain. Maybe I should venture onto fleabay.

07-12-2010, 06:43 PM	#11
SensualPoet Wizard Posts: 2,302 Karma: 2607151 Join Date: Nov 2009 Location: Toronto Device: Kobo Aura HD, Kindle Paperwhite, Asus ZenPad 3, Kobo Glo	Geez! And I thought Can$229 was outrageous ... considering it's $169 in the US and the Canadian / US dollar are "close" to par. With a 6" e-ink reader from Kobo at an actual bookstore (and Wal-mart) locally for $149, I am not sure what Sony Canada's game plan is. A Sony bookstore which is inferior to kobobooks and Amazon, and priced significantly higher than Kobo and Kindle ... it is hard to understand where they plan to go in the Canadian market, if anywhere.

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