04-24-2012, 06:05 PM | #1 |
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Barry Eisler - Why Amazon is Good vs. the Big Six
Sorry if this has been posted elsewhere but I did trawl through the recent threads and couldn't find it:
http://www.guardian.co.uk/books/2012...hment-monopoly Why trailblazing Amazon should take on the publishing establishment Scaremongers who warn of a potential Amazon monopoly conveniently forget that one already exists in shape of legacy publishers I thought this would appeal to the readers here |
04-24-2012, 07:25 PM | #2 |
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He seems to be under the misguided notion that if one side is evil, the other side can only be good. A very naive notion, if you ask me. Replacing one monopoly with another monopoly doesn't magically it not a monopoly.
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04-24-2012, 07:28 PM | #3 | |
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A monopoly has the clue in the word - mono... one, a group of organisations isn't a monopoly (it's more than one), it's a cartel (a group working together) |
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04-24-2012, 08:58 PM | #4 | |
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04-24-2012, 09:54 PM | #5 | |
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On the other hand, Big 6 do have a monopoly on pbooks, and acted as a cartel to preserve their monopoly and raise prices outside of market forces. |
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04-24-2012, 10:52 PM | #6 | |
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04-25-2012, 12:53 AM | #7 |
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For non-essential goods and services, monopolies don't bother me in the least; no matter how high the prices go.
If Amazon was to gain an overwhelming monopoly on all books and then raised the prices to a minimum of $25, I wouldn't care. Why? Because I don't have to buy books to survive. I'd just find something else to keep me amused. Monopolies succeed because consumers give tacit approval whenever they make a purchase. If consumers quit buying, the monopoly goes away because prices drop and competition creeps in. Consumers have the power to make or break a monopoly. For this reason, government intervention isn't warranted for non-essential goods and services. |
04-25-2012, 07:06 AM | #8 | |
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Also, in 2011, there were more than 50,000 "traditional" publishers in the United States and several hundred thousand self-publishers. In addition, to say that the Big 6 "have a monopoly on pbooks" implies (assumes?) that 1 pbook can readily be substituted for another pbook, something that few readers or authors would agree on. As is often said, even here on MR, if I want to read Stephen King I want to read Stephen King, not Dean Koontz. Consequently, in the microsense every publisher and self-publisher is a monopolist because more than one publisher does not publish a title in a market. |
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04-25-2012, 07:14 AM | #9 |
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That may be, but I'd be more interested in knowing such things as what percent of NYT Best Sellers are from the Big Six? and what percent of total sales are from the Big Six? what percent of the Top 100 selling authors are from the Big Six? etc.
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04-25-2012, 08:04 AM | #10 |
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Market share in 2009:
Hachette 10% HarperCollins 9.8% Macmillan 5.4% Penguin 11.3% Random House 17.5% Simon & Schuster 9.1% TOTAL 63% They publish over 80% of NYT Best Sellers. The alleged collusion of switching to agency pricing at the same time doesn't make them a cartel. They aren't dividing up market share, setting total output, divvying up territories and authors and customers, dividing profits amongst themselves. They also aren't collectively trying to squeeze out smaller publishers. I.e. we're not talking about DeBeers here. |
04-25-2012, 08:23 AM | #11 |
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04-25-2012, 11:25 AM | #12 | |
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04-25-2012, 11:45 AM | #13 | |
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If it is titles then that would include a lot of academic publishing, while interesting for those in the field, hardly gather any sales among the general public. |
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04-25-2012, 11:53 AM | #14 |
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04-25-2012, 12:36 PM | #15 |
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Of all the UK newspapers, the Guardian probably has the strongest media-and-publishing readership, so it's not surprising that some of the comments are a little... rabid...
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