01-08-2011, 10:31 AM | #31 | |
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The large publishers are shooting themselves in the foot with this pricing structure. They should be building their ebook audience by enticing readers, not angering them. |
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01-08-2011, 10:42 AM | #32 | |
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Yes, some publishers imposed the agency model on consumers, but I think it will take time to tell whether they have been succsessful. They certainly alienated me, but frankly I don't think they care. |
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01-08-2011, 11:13 AM | #33 | ||||||||||
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But I don't think that they want to, since e-books are actually growing the market. I think they just want to make sure that their profits increase as the market grows. As a theory, I don't really have a problem with that. Quote:
Pricing isn't what drives people to pirate. Pirated books are FREE, and no price can compete with FREE. Certainly dropping a price from $15 to $10 won't. Quote:
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(I should probably add that to my signature...) |
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01-08-2011, 11:41 AM | #34 |
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I think I would be more concerned with the price of the ebook version if the paper version were no longer offered.
Also I have difficulty comparing the value of the two. When I buy an ebook instead of a paper book, I'm not just buying the same thing produced with lower material costs. I'm not saying the price is justified; it may not be. I just don't think the price of one can be judged entirely on the price of the other, like paperback vs. hardcover. |
01-08-2011, 11:44 AM | #35 |
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"Sales have tripled".
Imagine what it could have been without the Agency Model pricing! And take a look at the non-agency sales. The #1 ebook is $5.00. Patterson's publisher (Hatchette) tried to sell his book for $14.99, and after the outrage, dropped it down to $12.99. And for some strange reason, Random House (non-agency) is doing a lot better than the cartel. Go over to the Amazon Kindle NY Time bestseller listings, and look at the comments on agency pricing. After 9 months, people are still angry, and getting more so. You're right, though. They don't care. |
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01-08-2011, 11:46 AM | #36 |
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Andrew, the market is still so new that people are just buying what they want for their readers without much regard to price which is fairly typical for a few months after Christmas like this, AND the first few years of a brand new market type (aka ebooks with the specific purpose of being used on ereaders). As more options come available for online ebook sources, the new owners see the possibilities, they become more vocal and the publishers will end up with 2 choices:
1) drop the price of ebooks a good amount (at least 30-50%), or 2) start losing customers as fewer buy the paper book and refuse to pay the higher price of ebooks from those specific publishers. The market will dictate the price, just give it a little time and for now just avoid spending money on those particular ebooks. |
01-08-2011, 12:29 PM | #37 | ||
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01-08-2011, 12:47 PM | #38 | |||
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Similarly, while everyone was preaching that digital distribution of music on iTunes would lead to a golden age of independent self-produced music, this has not happened: people still want music that is professionally produced by music publishing companies. The same is true (and will remain true) of e-books, with, possibly, a small market for indie authors who somehow manage to be heavily promoted by Amazon or B&N, if these retailers chose to do so. And of course CDs are still 65% of the market. Note that the average income of Kindle owners is over $80,000 p.a.; the average age is around 40 (aside from the fact that these numbers are lower for the iPad, I don't know statistics for other readers). This demographic isn't really sensitive to a few dollars per book, particularly if it is inconvenient to save the money. Quote:
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01-08-2011, 01:57 PM | #39 | |||
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01-08-2011, 02:39 PM | #40 | |
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There is one Jasper Fforde title at Kobobooks: Shades of Grey ... for $18.49. Over at Amazon.ca, the Penguin paper edition is not released but will be $13.51. A hardcover is available at $20.38. And Amazon's Kindle edition is $11.14 in Canada. Confused yet? |
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01-08-2011, 05:34 PM | #41 | ||
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01-08-2011, 10:56 PM | #42 |
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Yes! I added this emphasis because it seems to be one of the top taken for granted deal-ios. So many people seem to think the digital nature of the product entitles them to incredibly good prices the likes of which the world has never truly seen.
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01-08-2011, 11:54 PM | #43 |
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01-08-2011, 11:57 PM | #44 | |
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Old model: $25 hardback and ebook, sell it to the retailer for $12.50. Retailer sells it for the price of their choice. Publisher revenue: $12.50. Agency model: $25 hardback, ebook sells for $14.99. (I think that's the max allowed ebook price for a $25 hardback according to the pricing scale published long ago.) Retailer keeps 30%; Publisher revenue: $10.49. The big winner here are the ebook retailers. For a $9.99 ebook new release under the old model, they're probably losing money. They cannot lose money on an agency model ebook. |
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01-09-2011, 03:15 AM | #45 | ||
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Oh, and there's always a demographic that just can't afford these goods legally. The moral choice would be to abstain from consuming them, of course, but it's a fallacy to equal copyright infringements with lost sales. |
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