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Old 07-01-2009, 11:24 AM   #1
Elsi
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Borders UK introduces new reader

On the last day of June, Borders UK announced a new reader for the UK market. Named "Elonex ebook", the device can be purchased in all of the chain's stores. The price of £189 makes it a cheaper alternative to the Sony Reader, and it supports ePub and Adobe formats -- suitable for the e-books being sold on Borders website.

Peter Newbould, commercial director at Borders, said: "... by launching the Elonex e-book at a retail price of £189, making it available in all of our UK stores and ensuring it is easy to shop the 45,000 titles at www.borders.co.uk, we hope to bring new customers into the market."

Please join the ongoing discussion here --> http://www.mobileread.com/forums/showthread.php?t=49981
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Last edited by Elsi; 07-01-2009 at 12:11 PM.
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