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Old 02-24-2014, 07:48 PM   #16
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Originally Posted by GreenMonkey View Post
I think it was more up to their gills in Nook HD and Nook HD+ units, honestly.

.
Their inventory problems started when the STR "underperformed" for XMAS 2011.
Note that we are now 2.75 years into the STR lifecycle and they have been on sale almost continually for over 2 years and you can still find new units manufactured in 2011 out there. They tried BOGO, giving them away with content subscriptions, massive discounts, and they still have inventory heading into the fourth year. (Only the KINDLE DX has lasted longer and at least there they can partly blame the lawsuits.)

The tablets were pricier so the problem there hurt more but in quantity it is pretty clear they miscalculated far worse with the STR.
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Old 02-24-2014, 08:24 PM   #17
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Quote:
Originally Posted by fjtorres View Post
Their inventory problems started when the STR "underperformed" for XMAS 2011.
Note that we are now 2.75 years into the STR lifecycle and they have been on sale almost continually for over 2 years and you can still find new units manufactured in 2011 out there. They tried BOGO, giving them away with content subscriptions, massive discounts, and they still have inventory heading into the fourth year. (Only the KINDLE DX has lasted longer and at least there they can partly blame the lawsuits.)

The tablets were pricier so the problem there hurt more but in quantity it is pretty clear they miscalculated far worse with the STR.
I wouldn't think it would be possible to keep a tablet in inventory that long, or any actual personal computing device. They don't have a shelf life like an e-ink reader. Who knows how many Nook Color/HD are in scrap piles.
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Old 02-25-2014, 11:25 AM   #18
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http://goodereader.com/blog/electron...ollars-on-nook
Barnes and Noble has Lost Over 1 Billion Dollars on Nook

(maybe this thread inspire that article?)
Quote:
Barnes and Noble is quite transparent when it comes to their financial earnings and hold nothing back from investor calls and their reporting. Normally, their end of the year reports come out every April and there is some bleak news. In 2011 the company lost 209 million, in 2012 they lost 261 million and in 2013 they increased the losses to 475 million. If we look at the quarter ending on July 27, 2013 they reported loses of 55 million and October 26, 2013 NOOK lost 45 million. If you add all of these figures together it comes to over 1 billion dollars.

It is painfully obvious that Barnes and Noble was making too many units and not selling enough. This resulted in dramatic price drops just to move the inventory. The executives are firmly to blame with none of their e-readers sold nearly as much as the Nook Color, their first tablet and their first/second generation e-ink display with a color LCD on the bottom.
Though their reporting is off.

Year ending April 30 2010 NOOK EBITA: ?
Year ending April 30 2011 NOOK EBITA: (209 million USD)
Year ending April 30 2012 NOOK EBITA: (261 million USD)
Year ending April 30 2013 NOOK EBITA: (475 million USD)
+
Quarter ending on July 27, 2013 NOOK EBITA: (55 million USD)
Quarter ending on October 26, 2013 NOOK EBITA (45 million USD)
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Old 02-25-2014, 12:43 PM   #19
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Well, I can only hope that the Nook HD is around next year when I will be ready to buy another one. I don't use it to read so much as I use it to listen to audiobooks. The android apps surpass my older non-bluetooth ipods for ease of use and the speaker is fine (although I now supplement with a far better Bluetooth speaker. For reading, a tablet is too heavy and I stick with my original ST.
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Old 02-25-2014, 12:55 PM   #20
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Originally Posted by Shane R View Post
Who was BN targeting with their device?

They were not going to leach Amazon customers. And I doubt it had much appeal to the general public as the general public isn't visiting book stores anymore and didn't have much loyalty to the BN brand.
1) When I started making ebook purchases, and needed to tool them, B&N books caused the least fuss of any of the vendors I knew about. I became a steady B&N customer, reading my purchases on vintage 2010 resistive-screen tablets running Android 1.6. Eventually the Nook Color came out (too heavy!) then, the HD. Except for the crappy speakers, I love the HD. I was really on the path to being a Nook HD fiend.

2) Many look down their noses at walled gardens, but for some users, it is a good thing (my husband, for example). He now has a Color and an HD. He's not set up with Google Play. He likes the reading and web experience. (I keep it fed with books and subscriptions).

They tried to save the ship and failed. Everyone's got 20/20 hindsight. Were they supposed to sit out the hardware revolution?
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Old 02-26-2014, 09:43 AM   #21
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Quote:
Originally Posted by Top100EbooksRank View Post
http://goodereader.com/blog/electron...ollars-on-nook
Barnes and Noble has Lost Over 1 Billion Dollars on Nook

(maybe this thread inspire that article?)


Though their reporting is off.

Year ending April 30 2010 NOOK EBITA: ?
Year ending April 30 2011 NOOK EBITA: (209 million USD)
Year ending April 30 2012 NOOK EBITA: (261 million USD)
Year ending April 30 2013 NOOK EBITA: (475 million USD)
+
Quarter ending on July 27, 2013 NOOK EBITA: (55 million USD)
Quarter ending on October 26, 2013 NOOK EBITA (45 million USD)
They ripped you off, yes. Congrats.
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Old 02-26-2014, 10:44 PM   #22
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Quote:
Originally Posted by Nate the great View Post
They ripped you off, yes. Congrats.
It's publicly available info so they are not ripping me off.

Just thought they would write a more accurate article.

Quote:
In 2011 the company lost 209 million, in 2012 they lost 261 million and in 2013 they increased the losses to 475 million.
2011 fiscal year (ending on April 30 2011) is different from in 2011.




With the new info added that was just released yesterday.

Year ending April 30 2010 NOOK EBITA: ?
Year ending April 30 2011 NOOK EBITA: (209 million USD) ---fiscal year 2011
Year ending April 30 2012 NOOK EBITA: (261 million USD) ---fiscal year 2012
Year ending April 30 2013 NOOK EBITA: (475 million USD) ---fiscal year 2013
+
Quarter ending on July 27, 2013 NOOK EBITA: (55 million USD)
Quarter ending on October 26, 2013 NOOK EBITA (45 million USD)
Quarter ending on January 25, 2014 NOOK EBITA (62 million USD)

With 1 more quarter to go, fiscal year 2014 is at 55+45+62 = (162 million)



Here's the Nook dilemma: Without new tablets/ereaders to sell, their ebook sales decreases.

But if they make more tablets/ereaders, they will just lose more money.

Is there anyway for B&N to fix this problem?






NOOK
The NOOK segment (including digital content, devices and accessories) had revenues of $157 million for the quarter, decreasing 50.4% from a year ago. Device and accessories sales were $100 million for the quarter, a decrease of 58.2% from a year ago, due to lower unit selling volume and lower average selling prices. Digital content sales were $57 million for the quarter, a decline of 26.5% compared to a year ago, due primarily to lower device unit sales.


Their digital content sales (mostly ebooks) dropped 26.5% due primarily to lower Nook devices sales.

Last edited by Top100EbooksRank; 02-26-2014 at 10:51 PM.
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Old 02-27-2014, 09:05 AM   #23
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Originally Posted by Top100EbooksRank View Post

Here's the Nook dilemma: Without new tablets/ereaders to sell, their ebook sales decreases.

But if they make more tablets/ereaders, they will just lose more money.
That's the official party line but it isn't quite accurate.
Their problem is their digital sales are dropping among the *installed* base.
If their digital revenues were flat or even declining slightly then, yes, the failure to increase their customer base would be the problem and they would need to seed the market with new hardware and/or find ways to get more app users.(Both of which they absolutely need to do anyway.)

However, year-to-year declines of 50% in a market growing by 30-40% is pretty clearly due to a lack of confidence in the platform and defections among existing customers.

While some of it is likely iPhone and iPad owners switching to iBooks, the big drop came after the conspiracy was dismantled. That suggests some of it is due to the phaseout of the Windows and Mac reader apps but I'm thinking a bigger part is due to the steady stream of bad news and speculation about Nook being sold or, worse, shut down entirely.

Add it all up and they need to do a lot more than just release new, competitive gadgets and manage inventory better; they need to rebuild confidence in the platform, release new better apps for everything out there, improve the user experience across the board, *and* release a new more desirable eink reader.

Tablets, they'd be better off paying Samsung to pre-install their reader app on their devices than spending money on trying to sell their own models. Question is, do they have enough resources to do all that in the next 6 months, in time for the xmas sales season.
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Old 02-27-2014, 09:48 AM   #24
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Originally Posted by Top100EbooksRank View Post
Here's the Nook dilemma: Without new tablets/ereaders to sell, their ebook sales decreases.

But if they make more tablets/ereaders, they will just lose more money.

Is there anyway for B&N to fix this problem?
Yes. Drop DRM.

So their books will be truly readable on anything without any speed bumps for Joe Consumer who doesn't normally fight with DRM, but has had the occasional frustration.
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Old 02-27-2014, 10:36 AM   #25
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BTW, here's the report o FY2010. it didn't end in April. Also, there's no mention of Nook revenues or expenditures.

http://www.barnesandnobleinc.com/doc...eport_2010.pdf
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Old 02-27-2014, 10:44 AM   #26
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And I don't mean to nitpick but it's actually EBITDA in the reports.
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Old 02-27-2014, 10:51 AM   #27
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Originally Posted by oj829 View Post
Yes. Drop DRM.

So their books will be truly readable on anything without any speed bumps for Joe Consumer who doesn't normally fight with DRM, but has had the occasional frustration.
I'm assuming that the B&N DRM means that B&N has not been paying the Adobe tax, but when it became obvious that Sony, Kobo, and most other manufacturers were not including the B&N DRM in their epub readers even when Adobe supported it in their ereader toolkit, they should have given up and switched to Adobe DRM because their DRM guarantees that they won't sell to owners of other readers.
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Old 02-27-2014, 11:03 AM   #28
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I'm assuming that the B&N DRM means that B&N has not been paying the Adobe tax, but when it became obvious that Sony, Kobo, and most other manufacturers were not including the B&N DRM in their epub readers even when Adobe supported it in their ereader toolkit, they should have given up and switched to Adobe DRM because their DRM guarantees that they won't sell to owners of other readers.
Whether they pay the tax is not verified but they have supported generic Adobe DRM from day one, but odds are they pay it at least on the hardware side. Which is one reason they are facing steep content revenue losses: Nook ereader owners can buy books from generic ebookstores.
Selling generic adept is what fictionwise was doing for B&N until they were shut down.

There isn't much of a generic ebook market in the US and most of that is Kobo.
Should B&N have done more to reach that market? Sure.
Would doing it now help? Probably not.
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Old 02-28-2014, 04:09 AM   #29
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BTW, here's the report o FY2010. it didn't end in April. Also, there's no mention of Nook revenues or expenditures.

http://www.barnesandnobleinc.com/doc...eport_2010.pdf
It ended on May 1, 2010. 1 day after April 30, 2010. I guess I was off by 1 day. Maybe it was a leap year or something.

There is no mention of Nook because B&N didn't break down the Nook segment revenue/expense/EBITA until next year.
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Old 02-28-2014, 11:26 AM   #30
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It ended on May 1, 2010. 1 day after April 30, 2010. I guess I was off by 1 day. Maybe it was a leap year or something.

There is no mention of Nook because B&N didn't break down the Nook segment revenue/expense/EBITA until next year.
Okay, maybe I didn't read it carefully enough. The point I was trying to make was that I thought that the report implied that the fiscal year ended later in 2010, and was then adjusted because B&N changed their corporate calendar.

My mistake. Sorry to nitpick.
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