Register Guidelines E-Books Search Today's Posts Mark Forums Read

Go Back   MobileRead Forums > E-Book General > General Discussions

Notices

Reply
 
Thread Tools Search this Thread
Old 10-12-2012, 04:14 AM   #1
vans
Zealot
vans ought to be getting tired of karma fortunes by now.vans ought to be getting tired of karma fortunes by now.vans ought to be getting tired of karma fortunes by now.vans ought to be getting tired of karma fortunes by now.vans ought to be getting tired of karma fortunes by now.vans ought to be getting tired of karma fortunes by now.vans ought to be getting tired of karma fortunes by now.vans ought to be getting tired of karma fortunes by now.vans ought to be getting tired of karma fortunes by now.vans ought to be getting tired of karma fortunes by now.vans ought to be getting tired of karma fortunes by now.
 
vans's Avatar
 
Posts: 102
Karma: 1141216
Join Date: Dec 2009
Device: ipad, Elonix 621eb, Asus Transformer, Sony PRS505
eBooks couse the end of "Super Thursday" - BBC

Yesterday I listened to a short piece on BBC Radio 4.

Apparently, in the UK book trade yesterday is called "Super Thursday". As I understand it, his Thursday each year, publishers release the new books that they think will top the best seller charts over Christmas. So we were told that yesterday a lot of new titles were delivered to booksellers.

However, it seems that for ebooks sales the busiest days of the year are Christmas and Boxing Day.

As the market share of ebooks grows the need for massive pre Christmas advertising will lessen (or so it was predicted), so there will no longer be the pressure to release books in October.

I assume all this will mean is that the advertising will just be delayed until closer to Christmas.
vans is offline   Reply With Quote
Old 10-12-2012, 07:17 PM   #2
JoeD
Guru
JoeD ought to be getting tired of karma fortunes by now.JoeD ought to be getting tired of karma fortunes by now.JoeD ought to be getting tired of karma fortunes by now.JoeD ought to be getting tired of karma fortunes by now.JoeD ought to be getting tired of karma fortunes by now.JoeD ought to be getting tired of karma fortunes by now.JoeD ought to be getting tired of karma fortunes by now.JoeD ought to be getting tired of karma fortunes by now.JoeD ought to be getting tired of karma fortunes by now.JoeD ought to be getting tired of karma fortunes by now.JoeD ought to be getting tired of karma fortunes by now.
 
Posts: 883
Karma: 4235574
Join Date: Nov 2007
Device: Hanlin v3, iPad, Kindle 4NT
Quote:
Originally Posted by vans View Post
As the market share of ebooks grows the need for massive pre Christmas advertising will lessen (or so it was predicted), so there will no longer be the pressure to release books in October.

I assume all this will mean is that the advertising will just be delayed until closer to Christmas.
I'm not sure it will lesson the need for pre Christmas advertising, people still need to already be aware of your books/products in order for your product to be the first thing that springs to mind when they open their shiny new device christmas day :P

Wonder how much more it costs to actually advertise on Christmas day on TV and whether that will go up further with more companies likely wanting a TV spot around those few days?
JoeD is offline   Reply With Quote
 
Advertisement
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
PanDigital "Super Nova" 8" Android 2.3 Tablet Dulin's Books News 10 01-07-2012 12:40 PM
BBC News - "Traditional books 'may not survive electronic age'" seagull News 13 07-18-2010 06:12 PM
Susan Hill, "Howards End Is On The Landing" and EBooks Patricia News 3 10-05-2009 07:36 PM
VistaNews asks "Has eBooks time finally come?" Answers "No" Donnageddon News 7 02-19-2009 03:21 AM
Fictionwise "super year-end sale" TadW Deals, Freebies, and Resources (No Self-Promotion) 0 12-21-2007 07:46 PM


All times are GMT -4. The time now is 10:10 PM.


MobileRead.com is a privately owned, operated and funded community.