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Old 12-15-2011, 01:08 PM   #1
afa
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Amazon sells more than 1 million Kindles a week

Just read this on The Verge:

Quote:
Amazon has just issued a press release with something we don't see from the company very often: actual sales numbers. The company now says that for the past three weeks, it has sold more than a million Kindles per week in the rush of holiday buying. This number includes Amazon's entire Kindle lineup (including the Kindle, the Kindle Touch, and the Kindle Fire) rather than any specific device, while the Kindle Fire remains the company's number one best-seller, a position that it's held for 11 weeks now. Amazon also says that the Fire has enjoyed the "most successful" product launch the company has ever had.
(Didn't bother posting a link because... well, the above is the entirety of it.)
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Old 12-15-2011, 01:10 PM   #2
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That is pretty surprising that Amazon would give those figures. Glad to see that the Kindles are selling well.
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Old 12-15-2011, 01:17 PM   #3
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Well, they're pretty vague numbers. It's unclear which devices are selling in what amounts, and it's hardly enough to know how it's doing compared to Nook Color or ye olde iPad.
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Old 12-15-2011, 01:20 PM   #4
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A blue shirt at my local podunk Best Buy told me that they're selling about 50 Kindle Fire's a day. I was surprised, honestly. I guess they're finding their way underneath a lot of Christmas trees this year.
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Old 12-15-2011, 01:29 PM   #5
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Thanks afa.

ucfGrad93, agree.

Kali Yuga, it is only reasonable that the bulk of their new sales are going to be the Fire and the Touch Screen Kindles with most going with the Fire. There will be a few knowledgeable diehards getting the keyboard Kindles, a few getting the cut rate $79 machines for pesents, but for 50 or 100 more you can get the Fire, the Cloud, Silk, a bit of Prime, COLOR. And it is Christmas! Masterful marketing.

Hey. I would even go so far as to say "it is magic!"
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Old 12-15-2011, 01:53 PM   #6
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Originally Posted by SeaKing View Post
Hey. I would even go so far as to say "it is magic!"
Lawsuit coming in 3....2....1.... (kidding)

Joking aside... Those are some big numbers. How many of them are upgrades and such, though?

Good on Amazon, though, for selling that many. It's impressive (if the numbers are factual).
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Old 12-15-2011, 02:45 PM   #7
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Yes but how many are being kept and not returned? I mean just because 1000000 Kindles were purchased doesn't mean some percentage weren't returned during that time either. There is no such thing as a 100% satisfaction with any product.
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Old 12-15-2011, 03:00 PM   #8
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Quote:
Originally Posted by SeaKing View Post
Kali Yuga, it is only reasonable that the bulk of their new sales are going to be the Fire and the Touch Screen Kindles with most going with the Fire....
That's nice, but doesn't change the fact that these are still very vague numbers.

Also, a variety of Kindle models are in Amazon's electronic best seller list. There's really no way to know how much of what is selling with such imprecise info.
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Old 12-15-2011, 03:23 PM   #9
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Quote:
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Yes but how many are being kept and not returned? I mean just because 1000000 Kindles were purchased doesn't mean some percentage weren't returned during that time either. There is no such thing as a 100% satisfaction with any product.
There's no indication whatsoever that the return rate on Kindle Fire's is any higher than any other electronics. You might as well ask, "Yes, [insert random product] is selling well, but how many [insert random product]'s are being returned?"
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Old 12-15-2011, 04:56 PM   #10
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Originally Posted by Kali Yuga View Post
Well, they're pretty vague numbers. It's unclear which devices are selling in what amounts, and it's hardly enough to know how it's doing compared to Nook Color or ye olde iPad.
The CNN Money headline for this story was "Amazon finally reveals Kindle sales figures ... sort of"
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Old 12-15-2011, 05:08 PM   #11
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Yes but how many are being kept and not returned? I mean just because 1000000 Kindles were purchased doesn't mean some percentage weren't returned during that time either. There is no such thing as a 100% satisfaction with any product.
Which is why there is no point in bringing up the issue, unless of course we have genuine reasons to believe that they are being returned at a high rate.

(And no, the idiotic article from that fool on CNN doesn't count.)
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Old 12-15-2011, 06:22 PM   #12
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MSNBC has a bit more detail:
http://www.msnbc.msn.com/id/45686657...-kindles-week/

And the reason for the release is pretty clear: the bad-mouthing was impacting the stock price.

And, let's be honest, whether the sales are upgrades or not doesn't matter.
Money is money whether it comes from a new customer or an old one.
(Hence the press release to calm the stockholders.)
If anything, upgrade sales will cascade the used models as hand-me-downs or used-hardware sales so the install base is still going to grow.

Likewise, it doesn't much matter which of the five models is getting the sales.
Big sales for the eink models?
Big sales for Fire?
It's still big bucks for Amazon and it's still bad (competitive) news for *somebody* else.
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Old 12-15-2011, 08:32 PM   #13
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Thanks afa.

ucfGrad93, agree.

Kali Yuga, it is only reasonable that the bulk of their new sales are going to be the Fire and the Touch Screen Kindles with most going with the Fire. There will be a few knowledgeable diehards getting the keyboard Kindles, a few getting the cut rate $79 machines for pesents, but for 50 or 100 more you can get the Fire, the Cloud, Silk, a bit of Prime, COLOR. And it is Christmas! Masterful marketing.

Hey. I would even go so far as to say "it is magic!"
I think the best-selling e-ink Kindle is the basic Kindle. Not only in USA, but in Europe, because that is the only Kindle model which is sold locally in UK, Germany, France, Italy and Spain. Those are all big markets and the Touch is not shipped outside USA.

Last edited by thebestjeter; 12-15-2011 at 08:40 PM.
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Old 12-15-2011, 09:10 PM   #14
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All these sales doesn't mean profits for Amazon.
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Old 12-16-2011, 01:22 AM   #15
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All these sales doesn't mean profits for Amazon.
Sit here by the warm "Fire" my friend and learn
of the tale of Bezos.

He was one who sold razors, I mean
eReaders that connected right into his
store of eBooks, and his videos, and indeed
into the giant warehouse of anything that a
man or bird might want.

Profits galore at that store,
friend.
Profits galore!

(We don't know the real mix, where the
profits are, but I guarantee that Jeff, he
who is Bezos, does.)

Was that a poem?
Maybe not.
A point?
Oh yes.
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