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Old 12-22-2010, 02:02 AM   #1
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Bloomberg: 8 million Kindles sold this year

From Amazon.com Kindle Sales Are Said to Exceed Estimates
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Amazon.com Inc. is likely to sell more than 8 million Kindle electronic-book readers this year, at least 60 percent more than analysts have predicted, according to two people who are aware of the company’s sales projections.

Last year, Amazon sold about 2.4 million Kindles, said one of the people, who asked to remain anonymous because the company doesn’t disclose Kindle sales figures.
I'm not sure this is consistent with Amazon: we sold more Kindles this quarter than in all of 2009. Which now indicates 2.4 million in 73 days (and less than 2.4 million in 72 days), and the sales rate was presumably lower earlier in the year. Even so, it is clear that the analysts projections were on the low side.
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Old 12-22-2010, 02:14 AM   #2
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according to two people who are aware of the company’s sales projection
There's no source like an anonymous source. Or 2.
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Old 12-22-2010, 02:42 AM   #3
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That's a lot if accurate. Hell, that's a lot if only half that much.
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Old 12-22-2010, 06:47 AM   #4
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Well we bought 2 of them ... Maybe they should pay us Commission, a little over the price of two Kindles perhaps ?
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Old 12-22-2010, 09:02 AM   #5
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I wonder how many they are selling outside of the US? Any guesstimates on those figures?
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Old 12-22-2010, 09:05 AM   #6
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Quote:
Originally Posted by wallcraft View Post
I'm not sure this is consistent with Amazon: we sold more Kindles this quarter than in all of 2009. Which now indicates 2.4 million in 73 days (and less than 2.4 million in 72 days), and the sales rate was presumably lower earlier in the year.
I think the numbers can fit. E.g.

Total 2009 = 2.4m
Q1 2010 = 1m
Q2 2010 = 1.5m
Q3 2010 = 2m
Q4 2010 = 3.5m

Obviously there is no way to know if these numbers even remotely approach reality, but it at least plausible.


Quote:
Originally Posted by wallcraft
Even so, it is clear that the analysts projections were on the low side.
Unfortunately, nothing is really clear about this, since Amazon isn't releasing numbers.

It is possible Amazon intentionally leaked the numbers, but that still doesn't guarantee veracity.
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Old 12-22-2010, 09:29 AM   #7
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The report also said that Apple sold 7.46 million iPads! Given its price, I found this surprising. So the iPad clearly isn't negatively affecting Kindle sales, as predicted. Many people are buying both.
L.J.
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Old 12-22-2010, 10:37 AM   #8
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The report also said that Apple sold 7.46 million iPads! Given its price, I found this surprising. So the iPad clearly isn't negatively affecting Kindle sales, as predicted. Many people are buying both.
L.J.
The 8million is an estimate of how many kindles will be sold this year. The 7 million iPads was for the first six months. Apple is on track to sell 12million iPads this "year", which is only 9 months of selling.

Even so, it's great news that the Kindle is doing so well. That $139 price point has opened the flood gates. Just wait until next Christmas when that number drops to $99

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Old 12-22-2010, 11:02 AM   #9
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Quote:
Originally Posted by wallcraft View Post
From Amazon.com Kindle Sales Are Said to Exceed Estimates I'm not sure this is consistent with Amazon: we sold more Kindles this quarter than in all of 2009. Which now indicates 2.4 million in 73 days (and less than 2.4 million in 72 days), and the sales rate was presumably lower earlier in the year. Even so, it is clear that the analysts projections were on the low side.
actually your title is misleading, they didn't "sell" 8 million they are estimated to by year's end

Dec. 21 (Bloomberg) -- Amazon.com Inc. is likely to sell more than 8 million Kindle electronic-book readers this year, at least 60 percent more than analysts have predicted, according to two people who are aware of the company’s sales projections.
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Old 12-22-2010, 11:03 AM   #10
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This is just a bunch of rubbish. Amazon doesn't release hard numbers. So, this is all guesswork.
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Old 12-22-2010, 11:33 AM   #11
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This is just a bunch of rubbish. Amazon doesn't release hard numbers. So, this is all guesswork.
It preempts and puts into context any bragging any of its competitors will do.

I smell a controlled leak.
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Old 12-22-2010, 11:37 AM   #12
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actually your title is misleading, they didn't "sell" 8 million they are estimated to by year's end
I agree. I realized I should have included likely almost as soon as I hit submit.

However, there are only a few days to go so the projected part could not have been more than a million or so and Amazon did briefly run out of K3 WiFi's - so pre-Christmas sales have not tapered off.

Amazon does not release numbers, but this does not mean they don't have numbers and their projections are likely to be very accurate because sales numbers and projections are how on-line retailers maximize their profit.
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Old 12-22-2010, 11:46 AM   #13
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This is just a bunch of rubbish. Amazon doesn't release hard numbers. So, this is all guesswork.
Or someone at Amazon leaked the figures. They might be taking a page out of Apple's book with controlled leaks.
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Old 12-22-2010, 04:16 PM   #14
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It preempts and puts into context any bragging any of its competitors will do.

I smell a controlled leak.
smells just like their little "Thank You" about how many kindle units sold in the Kindle Forum

Masters at feeding the sheep consumerism machine.
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Old 12-22-2010, 04:57 PM   #15
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To be honest, unless we see hard numbers direct from Amazon, this could be just guesswork. So really, it's rubbish. And it will remain rubbish until we get real numbers direct from Amazon.
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