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Old 11-27-2007, 07:21 PM   #1
Nate the great
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No one under 30 would buy an ebook reader

Quote:
My daughter came in from San Francisco for Thanksgiving and I showed her my Sony reader and asked her opinion of the Kindle.

Background info: Erin is 27, an English major with a Masters in Journalism from Medil. She works for Wired Magazine and is about as tech-savvy as a person can get. With this background her opinion really surprised me.

She would never use a Sony Reader or a Kindle, or an independent ebook reader of any kind! Further, she stated, unequivocally, that no person in her age group would use one either.
from: http://www.teleread.org/blog/2007/11...-reader-et-al/

I don't think she knows what she's talking about.

I'm under 30, and I have a Kindle. I know of at least one college student who has an ebook reader. In addition, while showing off my Kindle I have encountered 5 college students that are thinking about getting en ebook reader.

What does everyone else think?

Last edited by Nate the great; 11-27-2007 at 07:34 PM.
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Old 11-27-2007, 07:32 PM   #2
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Does his daughter provide the non-tech user perspective at wired.com ;-)
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Old 11-27-2007, 08:13 PM   #3
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It seems that a lot of people are looking for a single device to do everything. I guess this is why feature creep is so common in cell phones. When was the last time you heard of a cell phone making a great cup of coffee?
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Old 11-27-2007, 08:21 PM   #4
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I'm 26 and have ordered mine yesterday. Don't know anyone with such devices, though (-30 or +30). Some of my friends read a lot but prefer the "paper's smell"; some of them are quite curious to see my Cybook when I get it; most of them say it's too expensive; most of them agree that they'd buy one if it costed 100€/$.
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Old 11-27-2007, 08:51 PM   #5
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I bought my Son one when the Credit card deal was 58 bucks.. (After spending 250 for mine aarrgghh...) He is 17 years old... He reads it all the time and is always asking me for any 'new' books I think he would like to read. I've bought a few on Sony connect for him that I otherwise wouldn't have bought. he prefers the reader to Quote.. "Real books!"

I think once people use it for awhile and get over any prejudices they might have they usually recognize the superiority of the reader and other ebook readers... immediately.
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Old 11-27-2007, 10:15 PM   #6
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I'm 28 and anxiously waiting for mine from my mother for christmas. Had this come out 10 years ago, I would have wanted it then too. But then, I read a few books a week, so I guess I'm a nerd
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Old 11-27-2007, 10:43 PM   #7
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Well.. how many people, in the 30ish age group, do you know that regularly read anything beyond their email or the back of their shampoo bottle? I'm 32 and besides my wife I can name only a few. Then again, my wife though my eb1150 was "interesting" after reading a bunch of short stories on it, and hasn't shown any huge interest in my Sony Reader. Yet.
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Old 11-27-2007, 10:51 PM   #8
Nate the great
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Quote:
Originally Posted by sea2stars View Post
Well.. how many people, in the 30ish age group, do you know that regularly read anything beyond their email or the back of their shampoo bottle? I'm 32 and besides my wife I can name only a few. Then again, my wife though my eb1150 was "interesting" after reading a bunch of short stories on it, and hasn't shown any huge interest in my Sony Reader. Yet.
That's a good point. But, to put that question in context we would first have to ask what percentage of the other age groups read? Is the percentage and absolute number of under 30 readers significantly less than the other age groups?

I don't think it is. But I really don't know.
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Old 11-27-2007, 11:01 PM   #9
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If it was stated - There are less readers under 30, so there will be less under 30 bookreader purchases.

I might agree......... (c8




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Old 11-28-2007, 12:38 AM   #10
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I think that older and elderly people have an increased proclivity towards reading; compared to those under 30. Of course I really don't have any hard evidence beyond time spent working at B&N through college, and knowing friends and family. *chuckle* Then again, somehow I can't see my great aunt using a Kindle; she's still scared of computers and I'm amazed that we got her to carry around a cell phone.

This woman might have small point though. I often wonder exactly who Sony, Amazon, and the other ereader peddlers, have decided to market their devices towards.
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Old 11-28-2007, 09:43 AM   #11
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My daughter is 25 and really wants one. Mine. $300 is too much for her to afford.
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Old 11-28-2007, 10:51 AM   #12
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Old 11-28-2007, 10:54 AM   #13
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Both of my kids (aged 13 and 16) are quite attracted to ebook readers. My younger daughter is the bigger reader of the two, and is currently using my eBw 1150. Neither of my kids like "smelly" books.

Then again, they might read on their phones if that were an option. (Our phones are too small and cheap to make that feasible.) But my younger daughter doesn't even bother to keep minutes in her phone -- I think she's only using it as a phone book, at this point.

I don't think we're exactly a typical "American" family.
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Old 11-28-2007, 11:21 AM   #14
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im 26, but admittedly, i wouldnt have bought my 500 w/o the sony card offer. its just not at the price point id be comfortable with yet. $300 can buy a lot of pbooks at half-price books! i still visit the $0.50 clearance rack and find all sorts of books ive been wanting to read
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Old 11-28-2007, 11:39 AM   #15
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so what.
just like saying "no one under 30 gets a station wagon" .. then again you have a number of young people driving around with them.

i have never seen an eInk device in real life, but i can immagine that it is quite a neat viewing experience.
but would i buy a 400-dollar unit just for reading? i don't think i would. laptop + cellphone + bluetooth headset ... then add another device?
i think i'd prefer a smartphone with eInk screen
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