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Old 08-01-2010, 08:19 PM   #46
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Originally Posted by cfrizz View Post
I have NEVER had a problem with a fading screen in sunlight. It's just the opposite, it is nice & sharp & clear.

Just yesterday I sat on a bench in bright sunshine reading my Touch with a nice clear screen.
Same here.

You can't really go by the number of complaints on a forum to gauge how many people have a problem. The ones that don't have it don't post about it in the first place.
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Old 08-01-2010, 08:49 PM   #47
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I'm guessing that American folks who enjoy reading are indeed curious. I also suspect that you are indeed correct when you say that the public isn't curious, because the public doesn't read many books.
Folks who are the Kindle / Kobo / Nook / Sony e-reader target consumers are those who read (and buy) 2 or 3 books a month. In another thread, it was said Amazon believes this represents about 30 million Americans. While this will skew to a better-healed income bracket, it does cross many socio-economic groups -- the commonality being dedicated readers. It's really hard to believe close of 100% of this group is not aware of Amazon as a viable source of books -- by price, by convenience, by selection ... and also therefore have an awareness of the Kindle (you can't log into Amazon without being smacked front-and-centre by Kindle info).

Sony needs to be in this game: reaching 100% of the dedicated readers in every market it considers important. In the US, that is that 30 million or so Americans. Sony is correct in this point: an e-reader is not a "typical gadget" that has a life-cycle from premium to mass to bottom-scraping knock-offs. The challenge for Sony is it isn't reaching the full audience -- but it does reach a lot through book stores and big box electronic outlets.

An e-reader needs to deliver content and -- unlike TVs and DVD players and computers -- the content is tied to the e-reader and its ability to source DRM books. As much as ePub folks try to characterize ePub as "open", it isn't. B&N uses a credit card to vouch for the DRM; Sony and Kobo books require logging in to separate systems to "protect" your investment.

Here's where the rubber hits the e-reader: when new titles come to market, where do most of those 30 million Americans go to check out the best-sellers? Amazon, or Best Buy? By attrition, over time, Amazon has this upper-hand. B&N and Borders and Indigo and Waterstones have a similar advantage ... but that only puts them on par with Amazon. And Sony is only another choice to play content -- Nook, Kobo, Pocketbook, Astak ... Sony isn't exclusive or even first choice.

Sony's silence throughout 2010 -- which has seen extraordinary upheavals in market offerings -- has left it in the sidelines. It simply must respond, and soon, to stay in the game. Yes, outside of the US its prospects are stronger ... but even there it has not extended product capability an iota this year. If Sony has a magic bullet, surely it must load and pull that trigger very soon or, like the tree falling in the forest with no one around, the shot will not be heard.
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Old 08-01-2010, 09:53 PM   #48
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Originally Posted by sigmax View Post
you are lucky !
Actually, that's you who is lucky. Or unlucky, whatever it may be. Most Sony Reader owners don't have a problem with their readers fading in the sunlight. And when they do, all they need to do is call Sony and get a replacement reader. That's the whole trick.

And by the way, the problem doesn't have anything to do with Sony. This was an eInk screen manufacturing defect, which is just as likely to affect the other eInk models such as Kindle, Netronix (PocketBook, Astak, Kobo...), etc.

The other Sony bashers are simply annoying. Keep wining about how Sony blew the chances and missed the boat. Keep screaming about Amazon's big wins. Amazon is now firmly in the business of making it cheaper and selling it quicker. Well, that has always been their model, hasn't it? The Walmart of online retail, the bane of the traditional brick-and-mortar bookstore...

It's just ridiculous to keep comparing last year's Sony products with pre-announced Amazon's product. All we know about the K3 is that it's cheap and it has Pearl. So, what's the big deal? Oh, the big deal is it's cheap! Let's wait a couple of months, see what Sony has to offer next.
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Old 08-01-2010, 10:34 PM   #49
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Sony has lost me not just on the hardware but on the relative inconvenience of buying books through their hard to navigate and limited offerings bookstore. Unlike many who have the PRS-900 for it's PDF and note taking capabilities, I just want to easily buy and read books in a comfortable fashion. With the 900 the buying experience is frustrating, the software is lame (yes I use Calibre instead for side-loading), and the sub-par touchscreen contrast becomes the deal-breaker for me. It's my fault for buying a reader that was inappropriate for my needs, but Sony has to improve on all facets of its ereader offerings to truly be competitive and win over the average consumer. Offering something that might have higher build quality at a slightly higher price doesn't win consumers unless the overall experience is easy and effective.

There will always be a niche market that buys Sony because they do offer some features that are attractive to some users. These are not appealing to the mass market (in the U.S. anyway) and won't change anyone's mind unless they already know that they need those features.

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Old 08-01-2010, 11:29 PM   #50
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Originally Posted by SensualPoet View Post
Sony's silence throughout 2010 -- which has seen extraordinary upheavals in market offerings -- has left it in the sidelines. It simply must respond, and soon, to stay in the game. Yes, outside of the US its prospects are stronger ... but even there it has not extended product capability an iota this year. If Sony has a magic bullet, surely it must load and pull that trigger very soon or, like the tree falling in the forest with no one around, the shot will not be heard.
Well, it may be that they saw the economic bloodbath that went with the rapid drop in camera prices that forced some long time players in that market out of the business all together and decided a 'go-slow' year might not be a bad use of their resources. After all, they are not a small company that HAS to be seen as constantly producing new products. And they do have the resources to 'buy' their way into market share once they decide on what they want to do.

By the end of the year, they should know what the hardware target prices they will need to engineer to, they will know if their move to ePub was economically sound (from THEIR perspective), and they will have a better understanding of what the average consumer expects in an eReading experience. They will also have a better understanding of the iPad and it's inevitable work-alike clones will do to the market.

Of course, there is always the risk that they will decide to abandon the market completely, which I think would be a shame, they've made a real contribution to eReading. But I think if I were in their position, I'd certainly consider a go-slow year.
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Old 08-02-2010, 01:32 AM   #51
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Hmmm
I do like SONY a lot as well and my PRS-600 is really a nice piece of elegant tech. But it is a very nice and expensive piece of bricked tech now. I had 2 screens with fading - I got both replaced, but it took some time. And finally the screen broke, with very very few of pressure.

This indeed changed my opinion about preferences a lot. I think next time I will go for a cheap one. I dont care anymore if it looks plastic - if you brick it, cheap is just better and they are sensitive.
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Old 08-02-2010, 05:44 AM   #52
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Sony need to get ahead of the game.
Colour eink displays, or eink displays fast enough for video, or both, would do it.
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Old 08-02-2010, 07:20 AM   #53
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Sony need to get ahead of the game.
Colour eink displays, or eink displays fast enough for video, or both, would do it.
Indeed! Or at least catch up with the competition.
I had my PRS-900 next to a Kindle DX Perl. The screen quality is not even in the same league.
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Old 08-02-2010, 09:56 AM   #54
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Indeed! Or at least catch up with the competition.
I had my PRS-900 next to a Kindle DX Perl. The screen quality is not even in the same league.
This is comparing a year old device to a device that was released only weeks ago, with more than a hundred dollar price difference between the two. One is a touch screen and one is not. Of course they are going to look different.

Last edited by banjobama; 08-02-2010 at 10:01 AM.
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Old 08-02-2010, 10:04 AM   #55
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Actually, that's you who is lucky. Or unlucky, whatever it may be. Most Sony Reader owners don't have a problem with their readers fading in the sunlight. And when they do, all they need to do is call Sony and get a replacement reader. That's the whole trick.

And by the way, the problem doesn't have anything to do with Sony. This was an eInk screen manufacturing defect, which is just as likely to affect the other eInk models such as Kindle, Netronix (PocketBook, Astak, Kobo...), etc.

The other Sony bashers are simply annoying. Keep wining about how Sony blew the chances and missed the boat. Keep screaming about Amazon's big wins. Amazon is now firmly in the business of making it cheaper and selling it quicker. Well, that has always been their model, hasn't it? The Walmart of online retail, the bane of the traditional brick-and-mortar bookstore...

It's just ridiculous to keep comparing last year's Sony products with pre-announced Amazon's product. All we know about the K3 is that it's cheap and it has Pearl. So, what's the big deal? Oh, the big deal is it's cheap! Let's wait a couple of months, see what Sony has to offer next.
I don't care about the price. I don't buy ebook reader every 6 months. However, I do believe that Sony has lost it because of unhealthy touch screen obsession
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Old 08-02-2010, 10:58 AM   #56
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This is comparing a year old device to a device that was released only weeks ago, with more than a hundred dollar price difference between the two. One is a touch screen and one is not. Of course they are going to look different.
Sony is forcing this comparison unfortunatelly.
The problem is that Sony is saying "Tough, we're great just as we are, no need to change anything".
That's the problem with Sony at the moment. They will need to pull a fairly major rabbit out of their hat if they want to compete in the e-book reader market.
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Old 08-02-2010, 09:17 PM   #57
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Sony is forcing this comparison unfortunatelly.
The problem is that Sony is saying "Tough, we're great just as we are, no need to change anything".
They didn't say "no need to change anything". They said "no need to race to the bottom price". We know that they and Amazon bought up the first half year of the Pearl production, do you think Sony is going to just give up that investment?
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Old 08-02-2010, 09:51 PM   #58
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Well, it may be that they saw the economic bloodbath that went with the rapid drop in camera prices that forced some long time players in that market out of the business all together and decided a 'go-slow' year might not be a bad use of their resources. After all, they are not a small company that HAS to be seen as constantly producing new products. And they do have the resources to 'buy' their way into market share once they decide on what they want to do.

By the end of the year, they should know what the hardware target prices they will need to engineer to, they will know if their move to ePub was economically sound (from THEIR perspective), and they will have a better understanding of what the average consumer expects in an eReading experience. They will also have a better understanding of the iPad and it's inevitable work-alike clones will do to the market.
But this is precisely the point: Sony is sitting on the sidelines when the correct response in a rapidly evolving market is to ... evolve. I am surprised you are advocatnig Sony should not embrace innovation and merely wait-and-see and then buy smaller companies that do demonstrate they understand the market.

And any executive leading a division whose mandate is to "wait and see" without having a clear vision of where the market will be in six months time (and a plan B if that is wrong), ought not be in charge. Alas, you may well have identified the real problem at Sony.
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Old 08-03-2010, 06:53 AM   #59
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They didn't say "no need to change anything". They said "no need to race to the bottom price". We know that they and Amazon bought up the first half year of the Pearl production, do you think Sony is going to just give up that investment?
Maybe they didn't say that, but that's sure as anything what I heard.
WTR Pearl screens, I don't know who-gone-and-done what, I'm just saying Sony need to offer us something. Cool factor alone just doesn't cut it any more - besides Apple's got game already.

And I fully agree what SensualPoet says here in his post:

Quote:
Originally Posted by SensualPoet View Post
But this is precisely the point: Sony is sitting on the sidelines when the correct response in a rapidly evolving market is to ... evolve. I am surprised you are advocatnig Sony should not embrace innovation and merely wait-and-see and then buy smaller companies that do demonstrate they understand the market.

And any executive leading a division whose mandate is to "wait and see" without having a clear vision of where the market will be in six months time (and a plan B if that is wrong), ought not be in charge. Alas, you may well have identified the real problem at Sony.
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Old 08-09-2010, 01:30 AM   #60
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We shall see what happens when Sony comes out with the next batch of readers. I'm hoping by October we'll get word of new readers with pearl screens.
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