Register Guidelines E-Books Search Today's Posts Mark Forums Read

Go Back   MobileRead Forums > E-Book Readers > Kobo Reader

Notices

Reply
 
Thread Tools Search this Thread
Old 07-12-2010, 11:14 PM   #1
clintbradford
Older ... slower ...
clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.
 
clintbradford's Avatar
 
Posts: 439
Karma: 1424
Join Date: Jun 2010
Location: Jurupa Valley CA US
Device: Kobo, Kindles 2/3/Keyboard/Fire/Fire HD. Android/Palm/touch.
Borders US Non-selling the Kobo

On july 3, I reported that none of the five local Borders stores that I called knew a thing about the Kobo. That post is still here.

Well, Borders stores in Southern California have Kobos in stock. At least three of the stores that i visited have them.

But you'd never know it - unless you asked.

The Sony models are on the displays. But not a Kobo in sight. The small brochure is there or the Kobo. That's it.

I feel like I am more excited about my Kobo than Borders' retail stores.

"Oh, we have 'em. They're in the back!" - was the reply from all three stores. One store had a unit that was brought to me to play with. About 10% battery life showed ("yea, we've had it for five days and haven;t charged it yet.") It was Firmware Version 1.0.

This isn't the way I would roll out a new product. If it is not seen, no one can touch it. The only eReaders in sight are the two Son models that they are carrying. Lots of new "Visit our new eReader Store" and "Download our eReader App" signage. Got my free cup of coffee for merely showing my Borders app on my iPod touch.

So the day wasn't totally wasted ... (grin)

Clint Bradford
clintbradford is offline   Reply With Quote
Old 07-13-2010, 11:08 AM   #2
NickWilliams
Member
NickWilliams began at the beginning.
 
NickWilliams's Avatar
 
Posts: 14
Karma: 10
Join Date: Jun 2010
Device: Kobo
You've already heard my take on the situation.

The reason Sony has a presence and Kobo doesn't is because Sony provided their own kiosks, and they have their own independent reps that come in, set them up, and take care of them. The Sony reps are the ones that clean them, put new decals on them, make sure the units function properly, and keep them stocked with brochures.

Kobo needs to insist on a similar situation if they want equal representation in the stores.
NickWilliams is offline   Reply With Quote
Old 07-13-2010, 12:13 PM   #3
clintbradford
Older ... slower ...
clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.clintbradford is no ebook tyro.
 
clintbradford's Avatar
 
Posts: 439
Karma: 1424
Join Date: Jun 2010
Location: Jurupa Valley CA US
Device: Kobo, Kindles 2/3/Keyboard/Fire/Fire HD. Android/Palm/touch.
I would think that a 25 per cent financial stake in a company would merit SOME sort of active, in-store marketing strategy other than, "Oh, yeah, we have 'em - they're in the back ... " -Clint

Last edited by clintbradford; 07-13-2010 at 03:25 PM. Reason: Typo.
clintbradford is offline   Reply With Quote
Old 07-13-2010, 12:53 PM   #4
marleyfan
Member
marleyfan began at the beginning.
 
Posts: 21
Karma: 22
Join Date: Jul 2010
Location: Surrey, BC
Device: kobo, htc hero, comfy chair
Here in Canada Walmart is also selling the kobo. The Walmart I was in yesterday had both the sony and the kobo sitting on the bottom of a display of mp3 players. Both were half hidden by boxes of ipods. Neither had a display unit. The only way that particular Walmart is going to sell either one of those is if people come in specifically looking for one. Not a great way to get sales
marleyfan is offline   Reply With Quote
Old 07-14-2010, 12:27 AM   #5
J. Strnad
Guru
J. Strnad ought to be getting tired of karma fortunes by now.J. Strnad ought to be getting tired of karma fortunes by now.J. Strnad ought to be getting tired of karma fortunes by now.J. Strnad ought to be getting tired of karma fortunes by now.J. Strnad ought to be getting tired of karma fortunes by now.J. Strnad ought to be getting tired of karma fortunes by now.J. Strnad ought to be getting tired of karma fortunes by now.J. Strnad ought to be getting tired of karma fortunes by now.J. Strnad ought to be getting tired of karma fortunes by now.J. Strnad ought to be getting tired of karma fortunes by now.J. Strnad ought to be getting tired of karma fortunes by now.
 
J. Strnad's Avatar
 
Posts: 916
Karma: 3438164
Join Date: Feb 2009
Device: Kobo, Kindle 3, Paperwhite
I wonder if America has lost sight of the importance of the sales clerk. Companies treat them like dirt, pay them miserably, and expect the merchandise to jump off the shelves by itself.

When I sold cameras, we had two sales reps who visited periodically. One was from Minolta, one from Yashica. They demonstrated their cameras to us so that we could demonstrate them to customers. Of the half-dozen brands we carried, guess which cameras we sold the most of. It ain't rocket science, folks.
J. Strnad is offline   Reply With Quote
Reply

Tags
advertising, borders, kobo, marketing

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Kobo and borders tenne Kobo Reader 6 08-31-2010 07:29 PM
As reported: Sony 600 is $100 at Borders [Selling Error Now Corrected] Dr. Drib Sony Reader 6 05-18-2010 11:32 AM
Borders (USA) is selling the PRS-600 for $100 Nate the great News 6 05-15-2010 10:11 AM
UK Borders to start selling ebooks from April garygibsonsf News 10 07-04-2009 03:42 AM
why is borders selling the reader? davec67 Sony Reader 10 10-21-2006 07:43 AM


All times are GMT -4. The time now is 12:15 PM.


MobileRead.com is a privately owned, operated and funded community.