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Old 07-08-2010, 01:27 PM   #1
kjk
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Yahoo: Apple iPad User Analysis

http://ymobileblog.com/blog/2010/07/...is-—-phase-ii/

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What has stayed the same between the Yahoo! iPad users more than two months after launch and the Early Adopters is that the sweet spot for this user base continues to be in the 30–54 age range, and that about half of the Yahoo! iPad users have been using Yahoo! for at least six years (see charts below).
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As the iPad user base on Yahoo! has increased, the interest in business/investment topics among these iPad users did not decrease. On the contrary, it grew 46% compared to the Yahoo! iPad Early Adopters, or 130% more than an average Y! U.S. user. The search category also has the highest penetration rate index; these Y! iPad users are 2.8 times more likely to search for investment-related information than the Y! U.S. average.
Old, male, investors.
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Old 07-08-2010, 02:51 PM   #2
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I'm old, but to broke to invest in anything......

But as I said else where, the average age of iPad users on the iPad forums are way higher then other "tech" forums. On ipadforums.net about 1/4 the folks are over 55! Over half are over 45.....
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Old 07-08-2010, 03:09 PM   #3
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guilty as charged. but I don't use yahoo. lol.
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Old 07-08-2010, 04:31 PM   #4
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Not a man. Not a Yahoo user. I am in the age range and use iPad for investing. Love the Bloomberg app, for instance. Portable, updated investment info was one of my priorities.

I met a guy at Best Buy who was checking out iPads to better follow the currency markets.
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Old 07-09-2010, 11:19 PM   #5
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Yep, over 55 and throughly enjoying my iPad.
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Old 07-10-2010, 05:42 AM   #6
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just to decrease the average age here, I'm 36. Still, I'm not using yahoo. I'm a google person
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Old 07-10-2010, 05:49 AM   #7
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I certainly fit the age profile, but I never have any money to invest - I spend it all on gadgets .
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Old 07-10-2010, 06:02 AM   #8
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YEAH, gadgets, gadgets, gadgets. There goes my money, too.
I made a nice cheap diy case though for my ipad (cheap in terms of material used). But It took me about 7hrs to put it together. Onc I've downloaded the pictures, I'll post an instructable(s.com).
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Old 07-10-2010, 07:13 AM   #9
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Quote:
Originally Posted by Mike_73 View Post
just to decrease the average age here, I'm 36. Still, I'm not using yahoo. I'm a google person
Just in increase the average age and I do use Yahoo.
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Old 07-10-2010, 10:16 AM   #10
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Older than 36 and younger than 55. Haven't used Yahoo as a search engine in years but still have some active groups there. I, too, am a Googler.
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Old 07-10-2010, 01:45 PM   #11
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So what does this study tell us? That all statistic is just a more or less educated guess based on a small group of people being asked which probably doesn't represent the whole population. What news!

I think it doesn't really matter and yahoo and ipad users as well as google, bing, sony, toshiba, heinz-ketchup users are to be found almost everywhere
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Old 07-10-2010, 02:13 PM   #12
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Doesn't the Kindle also have a much higher than average demographic as well?

It doesn't surprise me in either case tbh, they are both useful devices but far less than essential purchases for the vast majority of people.
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Old 07-10-2010, 02:15 PM   #13
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It is nice to know I have company! I've used Yahoo for years, love my iMac (but have only had it for a year) and now love my iPad. Even more important is that I am now a new grandfather but am using dziadzio (Polish for grandpa) around him!
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Old 07-10-2010, 02:53 PM   #14
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Quote:
Originally Posted by Mike_73 View Post
So what does this study tell us? That all statistic is just a more or less educated guess based on a small group of people being asked which probably doesn't represent the whole population. What news!

I think it doesn't really matter and yahoo and ipad users as well as google, bing, sony, toshiba, heinz-ketchup users are to be found almost everywhere
I think Yahoo is using such info to help tailor its coverage, like any news organization would do. If readers are looking for investment info, that means Yahoo probably will want to do more of that, for instance. If they can identify affluent users, especially, they will try to turn that into advertising dollars. The more affluent your readership, the more you can sell your ads for.

As far as what this info tells us, it's pretty much in line with what other surveys have produced: Lots of iPad owners appear to be more affluent than the general population, and they tend to fall in a certain age range. Common sense indicates that iPad owners will tend to be affluent, because it's an expensive device that's not vital. A company like Yahoo cannot go around telling advertisers that, "Hey, common sense tells us .... " They want something more solid. You can argue about how solid this info is, but it's more useful to Yahoo than not.

Stats are only useful with common sense and context, I figure. I'm more likely to find stats useful if various sources are producing results along the same lines. No guarantee, of course, but I figure it's logical to piece things together, rather than to dismiss all stats wholesale.
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