When we ran the press release on PRNewswire, they
modified the headline to note it was a prank. I certainly don't want people for months to come to discover this thread and get excited only to be disappointed by an old prank. On the other hand, if it's identified as a prank up front, it could help raise reasonable questions as to why she or other authors don't publish in e-. I'd suggest modifying the heading here to "(April Fools) J.K. Rowling Publishes Harry Potter Ebooks on Smashwords" It's up to the moderators.