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But why does Amazon go on about syncing between different apps?
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Because you download the book to your Kindle AND you download the book to your Kindle for [whatever device] app. When you read the book on one device and synchronize... you can open the book on the other device and pick up reading from the same place you left off on the other device. No muss, no fuss... you know... synchronized.
This is all moot anyway, as I'm sure they will release an update that will alleviate the indexing woes that are being experienced. The only question is when.