Quote:
Originally Posted by vaughnmr
So let ME get this straight. We needed the agency model, cause the Amazon $9.99 price for bestsellers was too low, and would bankrupt the publishing world. Now everyone will have to charge a higher price, and won't be able to discount.
Except Apple, who was able to negotiate a clause that lets them discount bestsellers to... $9.99.
What's wrong with this picture?
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Probably your numbers.
Yes, the $10 price point would have seriously impacted publisher's margins, assuming the retailers were able to eventually hammer the publishers to drop the wholesale price. So they would go from collecting say $12 per copy to $8 per copy. I suspect you wouldn't enjoy it if your boss slashed your wages by 30% and demanded the same amount of work.
Apple did
not negotiate for $10 ebooks. The prices for Apple will be the same as Amazon and any other retailer that uses the agency model -- $15 for new ebooks, $12-13 for ebooks on the best-seller list, and lower prices ($6-12) for older ebooks.