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Originally Posted by Colin Dunstan
In other words, Harlequin and other publishers don't want to sell e-books at reduced rates, all the while they keep the addititional revenues for producing at considerably lower costs to themselves. Why doesn't it surprise me that e-books fail to take off?
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That's just it: They
don't want eBooks to take off. eBooks becomming mainstream means the death (by irrelevance) of publishers.
Today, an author needs a publisher to print and distribute his book. Tomorrow, the author simply uploads it to his eStore of choice, puts a chapter up on his web site (or blog) to promote it, and rakes in the purchases without the middleman.