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that's the problem! When you say evarage shopper, you mean average bookreader shopper or regular-book-shopper? Bookreader-shopper will stop shopping right after he or she will buy some bookreader. Book-shopper will be shopping for the rest of his life. I'd put it this way - Barnes and Noble dramatically reduced e-book prices. Readers have to appreciate it! It's a matter of smb makes me a favour, I'm saying thanks! So as a reader I'd like to support Barnes and Noble, so I'm for the Barnes & Noble e-book format!
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