Quote:
Originally Posted by Libby Cone
Doesn't the marketing represent the lion's share of a book's cost? I have used the price of mascara as an example.
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But books don't get marketed with Madison Avenue-created TV spots, movie product placement and glossy photos featuring A-list models and starlets... generally book ads are print (sometimes in color) in lit-related magazines, an occasional end-cap poster, and in the back pages of other books. Even endorsements by other authors are largely built-in to their contracts, and likely not costing them anything extra. They simply can't be spending that much on advertisement.
Editing, production and infrastructure (storage, retail space and transportation) are all probably larger expenditures.