Quote:
Originally Posted by Steve Jordan
Baen was truly ahead of its time... well, ahead of other publishers, anyway! The bit about cross-promoting other books in the series, plus similar books, is a natural way to advertise other material and generate more buzz and sales for your books.
So my next question is: Who knew about this? I know it's the first I've heard about it! How successful was it for Baen? And whose job was it to get the word out to everyone else? (Okay, three questions.)
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Well the flippant answer is "anyone who looked at the book cover" -- it's printed on the dust jacket.
The more considered answer is probably anyone who already read their books, or happened to be in a position to run across the information -- not much more useful
As to their success, they're still doing it, so they can't be losing their shirts at it. Of course they were already established with a reasonable following, so that obviously would be a factor.
They also sell individual titles (mostly in the $4~$6 range) and Advanced Reader Copy bundles, that come in monthly installments leading up to the release date (so that you have the whole of each title the month before release -- 5 titles for $15, not too shabby).
Here's the link to their sales site, for anyone interested in a closer look:
http://webscriptions.net/