MobileRead Forums - View Single Post - The Real Reason Samsung is Beating Apple

fjtorres · 04-23-2013, 08:37 PM

Bundled apps are generally seen as added value by consumers (as long as they are broadly useful and not promo-ware). Back in the day, Windows steam-rolled OS/2 with the help of software bundles--Office Suites, Encyclopedias, edutainment CD-ROMs--so Samsung is playing off a strong playbook. But Apple has been playing that game with the Mac for a while so they're not blind to the tactic.

04-23-2013, 08:37 PM	#6
fjtorres Grand Sorcerer Posts: 11,732 Karma: 128354696 Join Date: May 2009 Location: 26 kly from Sgr A* Device: T100TA,PW2,PRS-T1,KT,FireHD 8.9,K2, PB360,BeBook One,Axim51v,TC1000	Bundled apps are generally seen as added value by consumers (as long as they are broadly useful and not promo-ware). Back in the day, Windows steam-rolled OS/2 with the help of software bundles--Office Suites, Encyclopedias, edutainment CD-ROMs--so Samsung is playing off a strong playbook. But Apple has been playing that game with the Mac for a while so they're not blind to the tactic.