iPad Books Preview: Penguin Reveals New Interactive Books (Huffington Post)
Presentation by Penguin CEO John Makinson:
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"The definition of the book itself is up for grabs," he said. The .ePub format, which is the format for most eBooks, does not support this kind of interactive book, so, Makinson said, "we'll be creating a lot of our content as applications, for sale on app stores and HTML, rather than in eBooks." He introduced a bold new plan for eBooks: "We will be embedding audio, video and streaming into everything we do."
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Children and adult interactive ebooks are demoed.