[TadW]

Emphasis mine.

This is a huge week for E Ink, which was launched out of the Massachusetts Institute of Technology. Amazon.com's brand-new Kindle 2 digital book and media reader is built around E Ink's "electronic ink,'' the stuff that puts the words on the screen of the kind. E Ink chief executive Russell Wilcox said one of the company's key contributions to the Kindle is how little energy it draws. "It will let you read up to 8,000 pages on a single battery charge,'' Wilcox explains. "The electronics that are in here turn on different pixels and the pigments will move to create the correct color.''

Thanks to the deal with Amazon, and another to power Sony's PRS 700 digital book, E Ink's sales are up 800 percent from last year. Staff's grown 10 percent to 128 people. All in all, E Ink sounds just like President Barack Obama's vision of how America's economy will come back. "The answers to our problems,'' Mr. Obama said in his address to Congress Tuesday night, "don't lie beyond our reach. They exist in our laboratories and our universities; in our fields and our factories; in the imaginations of our entrepreneurs ... ''

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