MobileRead Forums - View Single Post - Sony's unannounced Reader PRS-T3 leaks out at the FCC

cghipp · 07-01-2013, 05:47 PM

We are speculating because, according to various reports, a Sony representative flatly stated they would not be going in the front-lit direction because their previous effort was such a disaster. Somehow this person thought that meant no one cared about having one, because no one wanted that particular crappy product.

http://www.clubic.com/livre-electron...oeclairee.html

Translated:
At the level of actual reading lights, how you position yourself in the market?
Sony has long been the market leader. There are no official figures, but estimates have kept a good position on the market in 2012, so we are happy, we think clearly still be part of the market leaders. Compared to our competitors, we have estimated offer reading lights "premium". particular we put forward reading comfort for the consumer, and it is this technological aspect that emphasizes

Unlike much of your competitors, you do not put today focus on autoéclairage screen. But this is the big trend, why not follow it?
It is believed that the integration of a lighting system on the sides is not necessarily useful, and may even degrade the reading experience. It moves away from the traditional reading experience on paper. By cons, we believe it can be useful to have a cover that incorporates a lighting system that can guide the reader as he wishes. But we are not trying to incorporate lighting directly into the hardware of the reading light.

You are totally against the current competition in the matter, so...
One should know that we launched such a system a few years ago (the Sony Reader PRS-700 in 2008, Ed) and it did not work very well market. We just studied the issue at this time ... we had concluded that e-readers are really intended for heavy readers who seek a close experience of the paper, and light alter the experience. So we relied on other features that the book is not, as the ability to enlarge the font to reinforce reading comfort.

You were clearly ahead in 2008, would not it be time to try again now that everyone has started?
tudies we have conducted have shown us that the presence of an integrated lighting system was not a criterion: it is a popular feature of time time, but that's all. We prefer to focus on the rest of the reading light to provide a high performance product, without this feature, it offers the option of using accessories. This is the bias that we take.

La suite sur Clubic.com : Stéphanie Lang, Sony : pas de liseuse avec éclairage intégré en vue http://www.clubic.com/livre-electron...#ixzz2XpiYt6kp
Informatique et high tech

07-01-2013, 05:47 PM	#58
cghipp Zealot Posts: 146 Karma: 2479520 Join Date: Dec 2011 Location: South Cackalacky Device: Sony PRS-T1, Kobo Glo	We are speculating because, according to various reports, a Sony representative flatly stated they would not be going in the front-lit direction because their previous effort was such a disaster. Somehow this person thought that meant no one cared about having one, because no one wanted that particular crappy product. http://www.clubic.com/livre-electron...oeclairee.html Translated: At the level of actual reading lights, how you position yourself in the market? Sony has long been the market leader. There are no official figures, but estimates have kept a good position on the market in 2012, so we are happy, we think clearly still be part of the market leaders. Compared to our competitors, we have estimated offer reading lights "premium". particular we put forward reading comfort for the consumer, and it is this technological aspect that emphasizes Unlike much of your competitors, you do not put today focus on autoéclairage screen. But this is the big trend, why not follow it? It is believed that the integration of a lighting system on the sides is not necessarily useful, and may even degrade the reading experience. It moves away from the traditional reading experience on paper. By cons, we believe it can be useful to have a cover that incorporates a lighting system that can guide the reader as he wishes. But we are not trying to incorporate lighting directly into the hardware of the reading light. You are totally against the current competition in the matter, so... One should know that we launched such a system a few years ago (the Sony Reader PRS-700 in 2008, Ed) and it did not work very well market. We just studied the issue at this time ... we had concluded that e-readers are really intended for heavy readers who seek a close experience of the paper, and light alter the experience. So we relied on other features that the book is not, as the ability to enlarge the font to reinforce reading comfort. You were clearly ahead in 2008, would not it be time to try again now that everyone has started? tudies we have conducted have shown us that the presence of an integrated lighting system was not a criterion: it is a popular feature of time time, but that's all. We prefer to focus on the rest of the reading light to provide a high performance product, without this feature, it offers the option of using accessories. This is the bias that we take. La suite sur Clubic.com : Stéphanie Lang, Sony : pas de liseuse avec éclairage intégré en vue http://www.clubic.com/livre-electron...#ixzz2XpiYt6kp Informatique et high tech Last edited by cghipp; 07-01-2013 at 05:58 PM.