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Many publishers are using this as a way to discourage people from using ebooks since they have their own conspiracy beliefs of digital pirates stealing their ebook and giving it away for free through file sharing... when in reality most people will see that and just find a different book altogether. Considering it costs the publishers maybe $2 for the creation, submitting, advertising and such for the ebook, versus an average of $3-6 per paper copy, they are still making a massive profit, and the authors are still only seeing $1-2 whether it is paper or ebook.
This is also typically why it is better to buy a ebook from somewhere like smashwords that is less likely to have the bloated pricing, and better chance of supporting individual (aka indie) authors.
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