Quote:
Originally Posted by murraypaul
It is frankly hard to think of anything that they should do that would make a huge difference now, but easy to think of things that they should have done.
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Part of this is that, to my thinking, the steps they should have taken were not entirely in their control. Ideally, I think B&N should have offered package deals with in-store purchases: "For just a few dollars more, you can get an electronic version of your book!" Publishers however probably wouldn't offer discounts so B&N would have to absorb the cost differential between the discount price and the actual price.
Something else they should have done, and still could do, is offer some incentive for buying things in the brick and mortar store, that would build up a discount for the Nook store. Maybe spend $100 in the store over time, get a free ebook. Make it part of the B&N membership program, and reduce the annual fee. Or make it so that if you spend above a certain threshold, you get a free renewal for the following year.