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Keep in mind that the Kobo coupon discounts are in addition to any discounts already on the price, but BoB coupon discounts are off the original price. For example, if a $10 book is discounted to $7.50 at each store and you then apply a 40% off coupon, at BoB, the final price is $6 (40% off $10) and you add $.80 to your rewards account (a total of %48 off using their math). At Kobo, the $7.50 price is discounted a further 40% to $4.50 for a final discount of 55%.
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