Well!
You can look at it from an other perspective.
Why is it that no one wants to use PDF?
Answer: Maybe Adobe is asking way too much for user licenses, or maybe again they have something planned with an other prospective manufacturer?
But I agree that some manufacturers might think that PDF is too much of a freebie and that cash would be easyer to rake in with a proprietary format.
Welcome to EBabel... and Mobile Read BTW