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xendula · 10-07-2012, 11:52 AM

Last night, Hachette dropped the price of JK Rowling's "A casual vacancy" from $17.99 to $14.99. Had they had great sales, they would not have dropped the price. However, the steep price of the book made people more critical of the content, and book only has 3 stars. Many reviewers voiced that they expected more for the price.

This proves that, as consumers, we do have the power to influence pricing.

10-07-2012, 11:52 AM	#47
xendula eBookworm Posts: 2,300 Karma: 4525746 Join Date: Aug 2005 Location: East Coast brrrrr Device: Kindle 4B/K ~ Nexus 7 ~ Kindle Paperwhite 1&2 ~ iPad Air	Last night, Hachette dropped the price of JK Rowling's "A casual vacancy" from $17.99 to $14.99. Had they had great sales, they would not have dropped the price. However, the steep price of the book made people more critical of the content, and book only has 3 stars. Many reviewers voiced that they expected more for the price. This proves that, as consumers, we do have the power to influence pricing.