Quote:
Originally Posted by Prestidigitweeze
[...]Five of the rules are de rigueur for nearly everyone, but I wonder how many of us who learned to write from television, pop music and the web actually follow the first.
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If you learned to write from television, pop music or the web then you would probably believe that using cliché was de rigueur. Which, I suppose, was your point, but it also follows that using phrasing that has become comfortable for your readers can have some benefits (in limited doses). For example you can say in a few well known, clichéd, words what may otherwise take much longer (which is where rule 6 comes in, I guess). Like so much in writing, it's a balancing act with no clear boundaries.