Interesting. When they say "bundled with" new Sony readers, do they mean that the books are preloaded? If so, will the owner be able to pull the books off and back them up on Calibre?
If so, Pottermore is committing the cardinal error of letting the pirate market (i.e., the ones pulled off the official readers) have (another) HUGE head-start on the legitimate market. However, since Rowling is apparently giving all (Sony) exclusive-early-rights money to charity anyway, I guess she won't care.
Also: Considering that Sony devices are the best PDF handlers on the market, imho, this gives weight to Elfwreck's belief that the books will be PDF format...
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