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The problem with the article is it tries to use numbers to make a point that the numbers don't make. She wants to counter "most self-published books don't sell" but in fact that statement is true. The fact that the tiny proportion of books that do sell happens to be a lot in absolute terms doesn't change that.
So from a pure numbers point of view the odds aren't good. However you can improve the odds for a given book by working hard on the quality of the writing, by promoting it well and so on. If you want to encourage self-pubbed authors then that's the way to go I think. Of course it would be hard to measure that. It'd be cool to show that for example authors who'd had their books properly edited did better on average than those who didn't but I think it'd be hard to get the data.
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