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Originally Posted by Sil_liS
Interesting piece of fiction, but reality looks different. Samsung had a wide range of models, Apple made one phone similar in design to what Samsung and other manufacturers were working on, Samsung continued to have a wide range of models.
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From an memo from Samsung's head of mobile communications:
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I have confidence in our products’ H/W, in their exterior design, and in their quality. But when it comes to the ease of use of our UX, I lack such confidence.
Influential figures outside the company come across the iPhone, and they point out that “Samsung is dozing off.”
All this time we've been paying all our attention to Nokia, and concentrated our efforts on things like Folder, Bar, Slide, yet when our UX is compared to the unexpected competitor Apple’s iPhone, the difference is truly that of Heaven and Earth.
It’s a crisis of design
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(Bold in the original)
Oh, and from the same discussion:
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[Our] quality isn’t good, perhaps because the designers are chased along by our schedule as they get so many models done. Don’t you say “laughable” about something that is so lacking in the level of perfection that you’re embarrassed to show someone? It’s better to not make anything at all than to make it in a laughable way. All you do is make things hard for the consumer if you put a product on the market that was made in a laughable and makeshift manner.
[...]
It seems like there’s an unnecessary increasing of the number of products at product planning. The path to improving Quality is to eliminate inefficient models and reduce the number of models overall.
Right now we’re expecting to do around 350 models in the first half of this year. If you ask the companies, the Operators we deal with, whether they like that we launch one model right after the another, [the answer is] absolutely not. Quantity isn’t what’s important, what’s important is putting on the market models with a high level of perfection, one to two Excellent ones.
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