With the release of the Sony iOS app yesterday, it seems it's finally... still impossible!
The app doesn't seem to support syncing of bookmarks or last-page read at all, even for Sony purchased content, nevermind third-party non-DRM books.
And with the release of the iPad Mini with no accompanying Mac iBooks app, it seems hopeless. There's just no way to read a free e-book on your Mac and your iOS device, and keep them in sync...
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