Thread: New Reader Ad in New York Times
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Old 07-27-2007, 08:44 PM   #2
Dr. Drib
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Why not? It sounds like inteligent marketing to me.
You don't have to agree with him. I could care less what he does. However, I think using current books on topics that are controversial - topics that increase participation, discomfort, comfort, agreement, disagreement, dialogue - is a way to move awareness of current political events AND THE READER into the mainstream of discussion and awareness.

Don


Quote:
Originally Posted by TadW View Post
Sony has been hugely advertising for the Reader in the New York Times recently.

Question: Who at Sony selects the books that make it on the ad? I mean, why get politicial with Obama's The Audacity of Hope?

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