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It does indeed pay to shop around, if you'd bought the Kobo Mini a month or so ago, it was on offer at £30 in a few places. It's back up to it's full price of £59 so even at £45 you got it for a good price.
In the UK, Amazon are in such a strong position in the ereader marker that they can compete on price for their ereaders but don't need to undercut (Kindle PW £109, Kobo Glo £99, basic Kindle £69, Kobo Mini £59). The aggressive price cuts of the Nook ST/Glowlight £29/£69, and even the Kobo Mini being available for £30 for a period, must have made inroads into that dominance though.
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