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After reading the introduction and a bit of the first chapter I'm entirely unconvinced. They start with the flimsiest of premises (a bunch of grown men who want to play at sword-fighting) and decide to monetise that by spinning off a load of ancillary merchandise ("illustrations, graphic novels, maps, and eventually games and movies") while papering over the cracks with a hefty dollop of Web2.0-orrhoea.
Maybe Novels-as-a-Service is the way to go to counter the effects of piracy on pulp genre. But it might be an idea to start off with something a bit more developed than 'how can I describe a realistic sword-fight'.
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