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Reflectance has gone from 40.7% to 44%. A very significant increase.
1st gen EInk has reflectance of 32-35%
2nd gen (Vizplex) has reflectance of 40%
3rd gen (Pearl) has reflectance of 40.7%
4th gen (Carta) has reflectance of 44%
Still not quite paperwhite, but getting there!
(paperback paper is around 60-70%. Glossy magazine paper around 80-90%)
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