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nothing from nothing but until there is a universal open source format for ebooks or Amazon licenses their format, then there will never be a price war. I could foresee Amazon will sue anyone who attempts to embed the ability to read the Amazon format either in their player or reader application. That would seem to be the whole point of the proprietary format of the ebooks from Amazon...the largest source of ebooks right now.
So, as long as Amazon is in control of the format of the majority of ebooks which can be read ONLY on their reader...there will be no price war no matter what the production yields on the displays or the technology of those displays.
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