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The same is true here in Canada; you can get an iPhone from any of the big three carriers. It seems like that is true pretty much everywhere except the United States.
To go back to a different point that was made, I don't believe that using the AT&T exclusivity for the iPhone is as relevant to the iPad and magazine distribution. You don't have to have *any* cell service to subscribe to the iPad version of a magazine thus distribution is not artificially constrained to users of one particular service.
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