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I put the book in my cart and then later I look at the product page. The hardcover page will indicate that the Kindle version can be preordered.
And really I do not think the preorder process is 'dazzle' or 'bullshit'...I think it's really nice to be able to hit the preorder button and just turn my Kindle on and get the new ones every Tuesday. It's kind of like opening presents!!! I mean I know I ordered them, but it's like 'Ooooo what came in today???'
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