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Old 05-09-2013, 01:10 PM   #24
fjtorres
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Quote:
Originally Posted by gbm View Post
If the 7 million active subscribers is accurate, the question is why would B&N sell Nook Media LLC.



bernie
You think so?
ebook user penetration in the US has been measured at around 25% of the population, in a country with ~320Million inhabitants that means something like 80 million ebook readers.

Those 7 million active users means B&N has less than 10% market share. Or about a third of what they've been bragging.

7 million active users would be fabulous for Sweden and good for Canada but it's on the low side for the US. Definitely not worth an extra $1B on top of the $300-pllus million MS has already sunk into Nook.

Edit: Kobo has 12million registered users.
http://business.financialpost.com/20..._lsa=2ed4-9181

That is globally and Kobo is small in the US but the context is clear; *if* those numbers are true, there is a lot less to Nook than B&N has been pretending.

Last edited by fjtorres; 05-09-2013 at 01:17 PM.
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