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I'm fairly new at this, and I don't have firm evidence, but I think posting a couple free stories has helped. I have two free stories up, so far, and one for purchase. The free stories have gotten a lot of downloads and several very nice reviews at Smashwords, B&N, and Kobo. The one I'm charging for has only gotten a few buyers, but if I had posted it without any way for a potential customer to get to know my style I suspect it would have been even harder to get that potential customer interested.
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