Quote:
Originally Posted by david_e
I think that what a lot of people are missing is that the groundwork is already in place. First step was the iPod in all its various forms. Then came the iPhone. You have a customer base comfortable paying a couple hundred dollars for a device so the next step is a little better, a little more expensive, the iPad.
Also, each device gets the customer further entrenched into the 'walled garden' of the iTunes store and the App store.
Now, if you're willing to spend $500 for a tablet, $1000 or more for a Mac doesn't seem unreasonable. And you get the added benefit of everything working together, syncing together, natively, and out of the box.
Now, I'm not saying this was the original plan all along, from the inception of the iPod, but I think it has evolved into this. Get them a little closer, one step at a time, one price point at a time, until they make the 'big' purchase.
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All app stores, all, are technically a walled garden. Whether its apple or google or amazon.