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Given that Harper Collins sold a lot more of all my books while the free American Gods was out there, with sales of all my titles up 40% through independent bookshops, I think I can safely say that we'll be doing it -- or rather, something similar -- again. And that the 56% of people who didn't enjoy the online reading experience may be a lot happier with how we do it next time out.
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I guess next time the publisher will provide either 1) downloadable editions or 2) improved online viewing experience. If it is the former, it will be interesting to see how the sales of the given away book will be like.