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Really, the agency model is like the old Net Book Agreement from the UK. Publishers set the price, and the retailers are supposed to fall in line, or suffer consequences. Being as how Macmillan is a UK spawned publisher, it only makes sense that they would want something that benefited them for nearly a hundred years.
However, I totally see how the cultural differences would have it so not everyone would be on board. Consumers are upset because it means they have to pay more, often more than they can afford without changing their purchasing habits. In the US, companies generally have gone with the volume sales method. People buy something and think they get a deal, and end up buying more than they would have other wise.
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