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New commercial
Scene 1: A bar, with the super bowl playing on big screens. The bar is packed, but the people (all seen from behind in camera POV) are still and quiet.
Scene 2: A living room, the super bowl is playing on a big TV. The people crowded around the screen (all seen from behind in camera POV) are still and quiet.
Repeat above scene setup at a restaurant, on a college campus common room, a work break room... even a football locker room.
Back to scene 1: Camera pulls forward and tilts down, to see over the shoulders of people at the bar. The people can now be seen to be reading e-books on various dedicated readers, PDAs, cellphones, gameboys, laptops (where color magazines are evident), blackberries.
Camera move and reveal is repeated at each previous scene. Everyone is reading e-books. In the locker room, a player is reading Sports Illustrated on a laptop in full color.
Fade to black. Caption on screen: E-books are here. Go get yours.
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