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Lespaul:
I'm one of those who "only wants to read pros[e]", but I'd hardly call myself a "standard customer", in that I take my prose-reading sufficiently seriously that I want it optimised to my tastes, particularly in terms of preferred font & reading software. For that reason, I'm perfectly happy to pay a not-insubstantial premium over the monoculture price for a more flexible device.
On the other hand, I know that there's a good chance that I'll be upgrading again in a couple of years time (most probably to something with a plastic-substrate screen that weighs half as much as my i62HD), so I'm also more price-sensitive, and less risk-averse, than somebody who expects to keep the same eReader for the next decade.
This therefore puts me roughly halfway between the EU-priced independents and the monoculture-priced "standard customer". If I can get an independent at less-than-EU prices, I'll upgrade more frequently (as I recently did). If not, I'll still buy independent, but simply upgrade less frequently (and would have stayed with my PB360 until more new features came in).
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